I feel the same way about the Hyundai as the Toyota OE filters. If they come on a new expensive car, when it is driven off the lot it isn't harming the engine due to defect or incompatibilty, so it probably won't later. The Hyundai has a 10 yr/100k warranty I believe, so for me I would buy the OE filters at a dealer and save the receipt during that time. Especially if they have made any kind of statement about using genuine filters, whether they were implying fake ones or not. The Hyundai filters shown here had very deep pleats and the media looked thick.