Dealership oils

Is there a running thread keeping up with what manufacturers dealer oils are? (I did search but found not much) If not, would it be informative to have one?

For example, we know subaru is Idemitsu oil. I think a fee other japanese cars are, too.

Maybe we could include UOA if we get them too.

The reason I'm asking: I'm curious what Hyundai/Kia uses for their dealer/bulk oil since we plan on sticking with the oem services for my wife's 2024 seltos that gets about <4k miles per year.
40 some years ago I spent a summer working at the Amoco refinery in Whiting, Indiana. They canned, in addition to their own brand, Montgomery Ward, International Harvester, John Deere and Ford
 
Toyota Dealers oil used ?
As I understand its TOYOTA branded oil, which used to be a MOBIL product (probably still is).
This was true as of my last LEXUS purchase roughly 6mo ago anyway at my local LEX/TOY dealer.
 
As I understand its TOYOTA branded oil, which used to be a MOBIL product (probably still is).
This was true as of my last LEXUS purchase roughly 6mo ago anyway at my local LEX/TOY dealer.
Mobil is the blender for Toyota. Toyota probably uses its own recipe for the oil given its knowledge of the composition of the metals and alloys used in its engines.But for the most part should be the same as any other good oils. My Toyota dealer said "Pennzoil Synthetic Blend". But looking inside the engine oil fill hole and Oil filter housing there is lot of carbon and varnish. I doubt if they even use that. Probably some cheapest oil they could find. I have since resorted to changing the oil myself.
 
The amount of mis-information in this thread is staggering. Seriously people, if you don’t know don’t comment.


Ford - P66 is the OEM - almost every Ford dealership uses motorcraft. Ford comes down very hard and punishes dealers who are not using motorcraft in a big way.


Honda - P66 for bulk - approximately ~90% of Honda stores are on the Honda program nation wide. In my market, we are approximately 97% on this.

Subaru - Majority of Subaru dealers, are actually on the idemitsu program.

Mazda - Idemitsu.

Nissan - Idemitsu.


Kia / Hyundai - Total, but in the process of changing to another manufacturer by 2025.

GM - Mobil at the stores, Mobil / P66 factory fill. I’d guess 80% or more are on the GM/Mobil program. Not 100% sure on the market penetration of this program. As I’m not a Mobil distributor.

Mopar / Stellantis - Pennzoil (Shell) - 80% or greater market penetration. They’re coming back hard on dealerships that went off program recently.


Toyota - Mobil, again probably 80% or so on that. The Toyota program is pretty strong.

Volkswagen group - all over the place and changes semi regularly. Mobil or Shell are the top 2.

BMW - Shell in the U.S.

Mercedes - Fuchs. Because reasons.


You have a very high chance of getting the major who makes it, in your car, if you go to the dealership.

Dealerships are both extremely incentivized and pressured by the OEM, to use the OEM oil programs.
 
The amount of mis-information in this thread is staggering. Seriously people, if you don’t know don’t comment.


Ford - P66 is the OEM - almost every Ford dealership uses motorcraft. Ford comes down very hard and punishes dealers who are not using motorcraft in a big way.


Honda - P66 for bulk - approximately ~90% of Honda stores are on the Honda program nation wide. In my market, we are approximately 97% on this.

Subaru - Majority of Subaru dealers, are actually on the idemitsu program.

Mazda - Idemitsu.

Nissan - Idemitsu.


Kia / Hyundai - Total, but in the process of changing to another manufacturer by 2025.

GM - Mobil at the stores, Mobil / P66 factory fill. I’d guess 80% or more are on the GM/Mobil program. Not 100% sure on the market penetration of this program. As I’m not a Mobil distributor.

Mopar / Stellantis - Pennzoil (Shell) - 80% or greater market penetration. They’re coming back hard on dealerships that went off program recently.


Toyota - Mobil, again probably 80% or so on that. The Toyota program is pretty strong.

Volkswagen group - all over the place and changes semi regularly. Mobil or Shell are the top 2.

BMW - Shell in the U.S.

Mercedes - Fuchs. Because reasons.


You have a very high chance of getting the major who makes it, in your car, if you go to the dealership.

Dealerships are both extremely incentivized and pressured by the OEM, to use the OEM oil programs.
Is it known whp H/K is going to?
 
Yes that's my fear. I get free oil & filter changes every 5,000 miles for life at the Nissan dealer from whom I bought my 2019 Altima SL new. They claim they use Genuine Nissan oil, but since it is bulk, who knows. So I sampled it two weeks ago and am waiting for the UOA report from Blackstone. I am as interested in the additive metals and viscosity as I am the wear metals.


Nissan just changed to Idemitsu a few months ago. The program is still in the roll out phase. So you’ll probably see a change in the oil eventually.
 
Some tricks used by OEMs to both incentivize and punish dealerships into buying into their oil programs:

- Parts rebates. Oil programs often counts as a part. So it makes it much easier to hit their monthly goals for their parts rebates. If they hit certain monthly metrics, the dealership will get rebates back on their parts. This could be as high as 3%. Sell a million dollars in parts (including oil) - get 3% back at the end of the month, for example.

- Warranty repair payment rates. If you’re on the bulk program, you will get paid the case price back. (Which is much higher than the bulk rate) on warranty repairs. This means more money for dealerships doing warranty repairs. Not on the program? You get paid the bulk rate, but you have to use case goods. Which means you make a lot less money on warranty repairs.

- Speciality car allocation. Is the dealer fully aligned with the brand? Imaging, sales performance, parts sales performance (including oil program) - you may have a different car allocation when it comes to specific models in that brand.


- Bulk oil equipment allowances - they will pay for bulk oil dispensing equipment, at a certain rate depending on the gallons. Sell 10,000 gallons a year? You might get paid $5,000 or more dollars for your equipment, per contract year. Typically 5 year contracts, sometimes 3 year contracts. Downside? Don’t do the gallons you committed to doing? Your contract is extended without payments. So committed to 10,000 gallons and only do 7,000? Well, that 5 year contract might just turn into a 7 or 8 year contract, or you have to buy your equipment back, to get out of the contract.

- Pricing - OEM pricing sometimes can be fairly aggressive if they don’t have other carrots or sticks.

- Paying for oil changes on new cars. Does your car come with free oil changes for however long? 3 years? 5 years? So many miles? That’s paid for through the oil program. Those dealerships aligned with the OEM will get paid for those oil changes. Not on the oil program? You don’t get paid to do those oil changes. Or paid at a much lower amount.

Other things like marketing payments, dealership imaging / branding can be tied into as well. Oil change specials, or general service specials can be tied into the oil program as well.


Autonation was successful for years of dodging OEM pressure to use their oils and went on a pennzoil program. I know Ford and I heard GM went hard on them to finally cave to the programs through a lot of punishment that cost autonation millions.
 
Last edited:
Problem is every dealer could use a different bulk oil distributor. You really don’t know what your getting and dealers normally rely on the distributor being honest.

Would be interesting to have a list of manufacturers oil but even that changes and possibly even different by region.


The amount of QC checks that OEM programs have for their distributors is staggering.

Could you / can you cheat? Yes.

Will you get caught? Also yes. Eventually.

The punishment if you get caught is a flat out removal of your contract. End of story. It’s not worth the risk vs financial investment you have in getting that distributor contract. Anymore, only major players get OEM delivery contracts. And it’s not worth our time to cheat. Companies like mine, Reladyne, Brenntag, etc. it’s just not worth it. We have millions upon millions of dollars invested in these contracts. Cheat to make a few grand more?

Not worth our time vs the risk of losing it and the black eye that comes with it.

Edit:

I can go through the different distribution models if desired. Theres about 3 of them.
 
Last edited:
The amount of mis-information in this thread is staggering. Seriously people, if you don’t know don’t comment.


Ford - P66 is the OEM - almost every Ford dealership uses motorcraft. Ford comes down very hard and punishes dealers who are not using motorcraft in a big way.


Honda - P66 for bulk - approximately ~90% of Honda stores are on the Honda program nation wide. In my market, we are approximately 97% on this.

Subaru - Majority of Subaru dealers, are actually on the idemitsu program.

Mazda - Idemitsu.

Nissan - Idemitsu.


Kia / Hyundai - Total, but in the process of changing to another manufacturer by 2025.

GM - Mobil at the stores, Mobil / P66 factory fill. I’d guess 80% or more are on the GM/Mobil program. Not 100% sure on the market penetration of this program. As I’m not a Mobil distributor.

Mopar / Stellantis - Pennzoil (Shell) - 80% or greater market penetration. They’re coming back hard on dealerships that went off program recently.


Toyota - Mobil, again probably 80% or so on that. The Toyota program is pretty strong.

Volkswagen group - all over the place and changes semi regularly. Mobil or Shell are the top 2.

BMW - Shell in the U.S.

Mercedes - Fuchs. Because reasons.


You have a very high chance of getting the major who makes it, in your car, if you go to the dealership.

Dealerships are both extremely incentivized and pressured by the OEM, to use the OEM oil programs.
Castrol since February 2021.
 
Kia dealerships in a Charlotte area use ConocoPhillips. Hyundai uses Quaker State. No idea what they put in my new to me Mazda (had 4,000 miles on it. Dealer loaner car, never sold until I bought it.). They did the oil change before I picked it up. Just says 5W-20 on invoice and on sticker. Nothing else.
 
Will you get caught? Also yes. Eventually.
^ This^
I witnessed oil samples taken by both VW, and Honda reps, at dealers.
There would have been very obvious repercussions if there were problems, as manufacturers don't like paying for failures.
The landfills are full enough, badmouthing bulk is not the way to go.
Maybe some aftermarket shops can get away with using an inferior product, but most dealers probably have guardrails.
 
The amount of QC checks that OEM programs have for their distributors is staggering.

Could you / can you cheat? Yes.

Will you get caught? Also yes. Eventually.

The punishment if you get caught is a flat out removal of your contract. End of story. It’s not worth the risk vs financial investment you have in getting that distributor contract. Anymore, only major players get OEM delivery contracts. And it’s not worth our time to cheat. Companies like mine, Reladyne, Brenntag, etc. it’s just not worth it. We have millions upon millions of dollars invested in these contracts. Cheat to make a few grand more?

Not worth our time vs the risk of losing it and the black eye that comes with it.

Edit:

I can go through the different distribution models if desired. Theres about 3 of them.
I worked at a GM dealer for 12 years up until 1994. We never tested our bulk tanks. Our local distributor filled them with Quaker State. You could buy GM labeled oil(ac delco) at the parts counter. I also witnessed the only oil related engine failures of my lifetime when Quaker State was solidifying under a certain temperature. They replaced hundreds of engines at our dealer.
 
Castrol since February 2021.


I was under the impression that shell took some of it back due to distribution issues with Castrol. But, I’m a distributor for neither. So I’m not directly “in the know.”
 
I have written compliance software for dealerships to try and control their marketing activities, the amount of exceptions given has been staggering to where they gave up on compliance.
 
Back
Top Bottom