Originally Posted By: Garak
Pennzoil still has to decide to market an extended drain oil in the first place. Platinum and Ultra certainly are, but they don't get marketed as such.
I wonder if it has something to do with their target demographic? I'm probably spewing pure speculation and nonsense here, but... I feel like people who are brand loyal to Mobil (which has always been one of the longer drain oils since it was one of the first well known synthetics) are more open to further extending their OCI's. Whereas, folks brand loyal to Pennzoil or Quaker State are probably, more often than not, still trying to get the "3,000 to 5,000 miles OCI always" motto out of their heads. Maybe SOPUS is just waiting for the general population of their target demographic to reach younger crowds?
I of course know that most BITOGers are either Boomers or Gen X, (whereas I'm Gen Y), but the general population of consumers who don't know much about oil are in far greater numbers than we, a niche crowd of obsessed oil nuts, are...
The one way to get around that way of thinking, believe it or not, is pretty intuitive: people are probably more inclined to follow Oil Life Monitors in new cars these days, thus if car makers recommend or require synthetics, OLM's can climb higher. Oil companies need to use that in their advantage to sell these types of oils that can last longer.
Fleet vehicles can also be a major hit or miss with this situation. I used to work for my city as a street/road crew employee for 6 summers. All our city trucks were gassers - multiple Fords with Tritons, either 5.4L or 6.8L, one new 6.2L, (used to have an old Ford with the 351W), one old Dodge gasser (I think it was a 5.9L?), and then of course, a few BIG trucks, 2 with Chevy gassers (possibly 355 engines iirc), one International that's diesel, and then of course we have 2 big tractors, both Case diesel.
When it comes down to a Public Works Director's decision to stock oil for the fleet, it's just easier to "one and done" it. So, EVERYTHING got some off-brand 15w-40 (it was certified though). Even the Fords that called for either 5w-20 or 5w-30. It's much easier for big name oil companies to grab contracts with dealerships than with city fleet vehicles.
Sorry for rambling, lol.