This is my position as well. I think that what HPL does is super cool, and I like how open they've been here. But for the money, my daily driver is absolutely fine with Walmart/consumer grade synthetics that cost about $5 per quart when you buy the jug.
This board is a weird place. One minute the concensus is that all API spec oils are basically the same because the window to meet the spec is so narrow, and that anything more pricey on the shelf than Supertech is a waste of money. Then the next minute, all the sudden we need to be spending big money on a boutique oil for our standard daily driven cars because apparently simply meeting the API spec isn't enough.
I think this place is very strongly influenced by trends and what is "cool" in the moment. Pennzoil conventional was the flavor of the week here once upon a time. Now it's $12 per quart small batch oil.
*This conversation changes if we start talking about dedicated race engines, but this is the "passenger car motor oil" section of the forum.