I did place two factory orders with Ford in the last 8 months because I liked the way the Bronco Sport and Maverick looked. Both orders were sight unseen because the dealers didn’t have any on their lots. I finally found a Bronco Sport test drive and didn’t like it. The 3 cylinder engine was terrible. I then cancelled that order and ordered a Maverick, found one to test drive a month later and didn’t like it either, strike 2 for Ford. Both of these cars were ordered for MSRP, so yes you can find Ford dealers selling for MSRP.Why not switch brands? For those types of markups, there's other brands that don't so it can be cheaper switching brands. Sounds like Ford isn't really marking up their cars that much unless it's a high demand model. And someone else here was complaining about not being able to get a good lease deal on a Mercedes C class but at least those are at MSRP.
I test drove and liked the new Honda HR-V, that’s why I been contacting all the dealers in my State. I also have budget and I’m not willing to pay over MSRP for any car even in this current environment. The bubble will break soon and car values will be back in the toilet again as a depreciating asset.