AUTOMATIC COLLECTION, USE, AND SHARING OF DEFAULT DATA
What Default Data We Collect
All of our Connected Vehicles contain an in-vehicle Telematics Control Unit (TCU), which is activated on or before the Connected Vehicle’s delivery to a Mazda Dealer, and allows us to collect and transmit certain Default Data from the Connected Vehicle. The Default Data is generated within the Connected Vehicle, collected by either the TCU or other in-vehicle system (excluding the Electronic Data Recorder (EDR)), and transmitted to us via the TCU.
WE AUTOMATICALLY COLLECT CERTAIN DEFAULT DATA FROM THE CONNECTED VEHICLE ON AN ONGOING BASIS. ONLY WE CAN DEACTIVATE THE TCU AND DISABLE OUR COLLECTION OF ALL DEFAULT DATA. NOTE THAT THE SALE, TRANSFER, OR LEASE TERMINATION OF A CONNECTED VEHICLE WILL NOT DISABLE AUTOMATIC DEFAULT DATA COLLECTION.
“Default Data” includes the following:
- “Driving Data”: driving behavior data, which includes the acceleration and speed at which your Connected Vehicle is driven and use of the steering and braking functions in your Connected Vehicle (Driving Data is collected for each driving trip and transmitted at each Ignition Off); and
- “Vehicle Health Data”: includes Vehicle Identification Number (VIN); odometer, fuel level, and oil life readings; Diagnostic Trouble Codes (DTCs); and data from the Connected Vehicle’s OBD system (“OBD Data”). OBD Data includes, but is not limited to, engine coolant temperature, fuel injection volume, engine Rotation Per Minute (RPM), and the status of doors, hood, trunk, and hazard lights (Vehicle Health Data is transmitted at each Ignition-Off).
Note: Model Year 2019 – 2021 Mazda3 and Model Year 2020 – 2021 CX-30 vehicles collect geo-location coordinates of the Connected Vehicle’s latitude and longitude each time the Connected Vehicle is turned off as Default Data.
IF YOU WOULD LIKE TO DISABLE OUR COLLECTION OF DEFAULT DATA FROM YOUR CONNECTED VEHICLE REGARDLESS OF MODEL YEAR, PLEASE CONTACT OUR CUSTOMER EXPERIENCE CENTER AT 1-800-222-5500. ADDITIONAL INFORMATION REGARDING CONTACTING US IS AVAILABLE HERE.
How We Use and Share Default Data
We share the Default Data with you; our parent company, Mazda Motor Corporation, and our affiliates (collectively, the “Mazda Family of Companies”); and/or our third-party service providers for the purposes listed below. Without your prior consent, we do not let our third-party service providers use Default Data of your vehicle for their own commercial business purposes. Default Data is used for the following business purposes:
- analysis of safety concerns and issuance of product recalls;
- analysis of product trends;
- product quality analysis;
- product research and development;
- product improvements, for safety reasons or otherwise; and
- providing you with Mazda Connected Services, functionality updates or repair services, if applicable.
Additionally, for legal, educational or safety reasons we may share the Default Data as follows:
- with law enforcement, courts, administrative bodies, or governments (“Enforcement Entities”) as may be required by applicable law; by legal process; in response to government investigations; for national security purposes; or where we have a good faith belief that disclosure of the Default Data is required by law or legal process. We may also share the Default Data with Enforcement Entities where we have a good faith belief it is necessary to do so to prevent harm, injury, or loss, and we may use the Default Data as reasonably necessary to pursue or defend legal actions; and
- with third parties (e.g. consumer research groups or academic institutions) for educational or research purposes in an anonymized and aggregated format.
