Glenda already answered this, but here is an interesting paper about alkylated naphthalene. Mobil seems to be putting them in only some of their oils that lack esters, like M1 Truck and SUV, and their Extended Performance oils. Their basic oils seem to not get AN. I wish we knew the percentage of AN used, because if it is small, it won’t help much. I’ve seen some papers say 20% is needed to get very large effects. It has the downsides of high cost, low viscosity index, and XOM makes it only in two viscosities, if I recall correctly. King Industries makes it in more viscosities than that, but XOM is likely averse to buying it from a competitor.
AN paper
There are an enormous number of ester varieties. They are generally more polar than AN. The types used in motor oils have strong strengths and strong weaknesses, so must be chosen wisely and used in the right amounts. Some negatives are competition with antiwear additives, tend to swell seals, can undergo hydrolysis in high temperatures and in the presence of water, and they are expensive. Positives are that they can help solubize deposit precursors and deposits themselves, can help solubize additives, some of them perform well or extremely well in certain high temperature situations, and they have very low volatility for their viscosity. They can also decrease friction coefficient, but that is very dependent on the specific ester, the rest of the motor oil, temperature, load, speed, surface roughness, parts geometry, etc. It’s also true that it could increase friction in some cases. Tom NJ is our resident ester expert, so maybe he will chime in.
Edit: this Torco blog article is pretty good, though far from exhaustive.
https://torcousa.com/blogs/news/polyalphaolefin-pao-esters-alkylated-naphthalene-an