Insert every other brand. I contacted the highest Google rated dealer for a quote on a car. They replied with a quote of $12K OTD over MSRP. They had the following on the quote.
Service contract $3495
Maintenance contract $1395
Window etch $249
Elite loyalty program $799
Cilajet $995
Vehicle prep $199
I replied back I don’t want or need any of those add ons. I also told them that Honda pays the dealer to PDI the car, it’s printed right on the window sticker. They came back and said every car sold has to come with the Loyalty program and window etch. So you have to pay $800 to join their loyalty program, all right. These are the benefits you get from this loyalty program.
This was a dealer that proclaimed to not have any dealer markups!
Service contract $3495
Maintenance contract $1395
Window etch $249
Elite loyalty program $799
Cilajet $995
Vehicle prep $199
I replied back I don’t want or need any of those add ons. I also told them that Honda pays the dealer to PDI the car, it’s printed right on the window sticker. They came back and said every car sold has to come with the Loyalty program and window etch. So you have to pay $800 to join their loyalty program, all right. These are the benefits you get from this loyalty program.
- Complimentary 1st oil change
- 15% off parts and labor
- 50% off tire rotations
- 20% off rear differential flush / transmission service / coolant flush
- 10% off paintless dent repair (requires appointment)
- Complimentary check engine light diagnosis
- Complimentary multi-point inspection with any service
- One free alignment per year
- Free car wash with service visit
- Complimentary loaner vehicle with any major service*
- 15% off aftermarket accessories
- $250 off any extended service contract
- $150 off Honda maintenance program
- $500 additional trade-in guarantee
This was a dealer that proclaimed to not have any dealer markups!