AGREE. YET......
Had an amusing thought that came to me and is not pointed at any one person.

I already admitted & proved I have
OCD = Oil Change Delusions. Always find myself hanging on every BITOG posts and scanning the
world wide web in search of
that magic elixer motor oil that will be the best thing known to man. Deep down I know
that one product can not be found. What I seek is likely found already in 99.9% of the motor oils for sale already + proven, thru use by all of us on the roads every day. How do we know? Because 99.9% of us never experience oil related engine damage or failures. Clearly something is working and working well.
I wonder how many of us will admit something?. I bet most of us act and make the same type of product / purchase decisions just like we decide what oil we put in our own vehicles when we are in the hardware store looking for some repair parts or even in the grocery store where we select food or drink brands etc... We all make those decisions based on something. We don't close our eyes and just grab random.
Well..... maybe some do. 
But a perceived product quality or reputation, word of mouth from someone, etc must be the driver of those selections. They gotta be based on something. So why do we fret so much over all those motor oils, those snake oils, or those deceptive lubricants that are always out there trying to snag us into changing brand and buying them by bragging on their
superior brand? Those oils that constantly change their packaging, their slogans or boast of their new improvements etc that get us all excited or angry. Those lubricants that cause us to sling mud at each other or to laugh at each other and accuse one of being an idiot or one of being cheap, etc... only cause we did something as simple and about as similar to choosing a Hunt's Ketchup instead of the Hines brand....? Most have stated and agree that there is not much at all that separates the modern motor oils one can purchase these days.

Check the dip stick. Turn the key. Smash pedal and enjoy....................................