You can get decent quality watches from Citizen & Seiko. They make great quartz watches. If you want a mechanical auto winder stay away from their base models. Example: A base model Seiko 5 with a 4R36/NH35 movement has an official factory accuracy rating of +45/-35 seconds per day.
Rolex is a great mass produced watch. I think they make about 1.2 million watches per year. What people don't like about them is the Authorized Dealer game the fake waitlist, the "spend" on other products required before you can be allowed to buy the watch you really want, the relationship required before you are blessed with a Rolex. I'd love a Rolex Datejust with a Wimbeldon dial & fluted bezel but there is no way I'm going to spend $20,000 on jewelery before I'm considered for one.
I like higher end Seikos & Citizens. Lower end brands like Hamilton, Tissot. Mid Brands Like Longines, Oris, Sinn and higher end watches like Grand Seiko, Breitling, Omega. Tudors are really nice but they just seem plain to me. It's almost like Rolex is holding them back so they don't steal the spotlight from them.
But watches are very personal. What may be the holy grail for one might be ugly to another.
That is genuinely atrocious accuracy. I can see why you’re recommending to stay away.
My Breitling runs at +2 seconds/day. Well within the COSC of +6/-4 seconds/day.
I love mechanical watches as a piece of engineering and precision manufacture.
That said, what is it you’re looking for
@BISCUT ?
A luxury piece? Good accuracy? Both?
I have a Navitimer because of the Aviation connection. It does have a slide rule built in, and yes, I know how to use a slide rule, as well as a chronograph. I wear it, on average, about 15 days/month. I use the Chrono - to time events, when I am doing flight examinations in the simulator. Exactly how the watch was intended to be used. I don’t see the point in having something if you don’t use it.
But a Swiss watch, like mine, is like my Swiss pen - a Montblanc - it writes well, it is a joy to use, it is a memento (of a lovely trip to Geneva with my wife). It is surprisingly inexpensive to buy ink, directly from Montblanc, by the way, and I use the pen on every flight. I bought it to use on every flight. Bold line, bright color, and great feel - I write down important details on paper and clip that note to the yoke. The pen isn’t just a luxury item - I use it all the time.
But if your only goal is to write - there are far cheaper options.
So it is with watches. Love my Breitling. It’s on my wrist as I type this.
But if the goal is simply to tell time, well, there are lots of great options, and I would go with a solar power Seiko. Here are my watches (minus the Breitling). Left to right, in the order of acquisition.
Battery powered Seiko. Titanium. Light. Easy to read. Second time zone set to Zulu. +/- 10 seconds/month.
Solar powered Seiko. Dress watch. Small. Understated. +/- 10 seconds/month
Solar powered Seiko. Chronograph. 42mm. Bought to see if I like a larger watch. +/- 10 seconds/month
Solar powered Seiko. Chronograph. Dive watch.. 42mm. A gift from my wife. +/- 10 seconds/month
Battery powered Filson. A collaboration between Shinola and Filson. A gift from my kids. +/- 10 seconds/month
Solar powered Seiko Astron. Titanium. GPS enabled. Knows the time zone of its location and sets itself. Accurate to GPS standards of roughly one billionth of a second. Second time zone, set to Zulu. My work watch.
I like them all. I enjoy wearing them all depending on the requirements of that day. You’ll note that I do actually keep them set within seconds - accuracy matters to me. The far right Seiko is the standard. The others vary by up to 5 seconds off. Pretty good. The far left Seiko was my work (pilot) watch, but is now my “working” watch - on cars, in my shop, etc. It’s had the crystal replaced a couple of times because I keep scratching it, but the scratches and wear are from honest use over decades.
So, I fully support the idea of multiple watches and I fully support buying something nice for yourself. As long as you will use and enjoy it.
Just choose something that has meaning to you and that you really like. Don’t buy a watch because you think it’s a great deal - it has to be more than that.