I don't currently own a Rolex and maybe never will. However, should I ever happen to own a Rolex watch, I don't want the one we see on billboards or display windows. I don't want the typical Presidential, Submariner or Daytona. I'd want a e.g.,
Rolex Date1500 watch on a leather strap, that looks much like any regular watch but, it's a Rolex, without screaming "ROLEX"!
The 1500 is not the Rolex watch that people come up to you and ask, "is that a real Rolex"?
They're the watch that people will ask, "oh, what watch are you wearing"?
And when you show them, they say, "Oh Wow, it's a ROLEX"! Who would guess?
And for the sake of questions/curiosity, I do realize that Rolex is the designer of their own style watches and look like no other brands. It's other brands that look like Rolex's.