The Valvoline Professional Series guy did a demo at work on one of my beaters. 2000 Dodge Stratus, 2.4 4 cylinder with 294,000 miles. The demo was of the Valvoline Synthetic Engine cleaner. It came in a gallon jug. You drain the oil, hang a new filter, pour in the engine cleaner and run it in the parking lot for 30 minutes. Then you do another oil and filter change. The guy guaranteed the compression would increase. We took compression readings before and after. Compression did increase 5-10 psi across all 4 cylinders. More on that later.
This engine cleaner is a Synthetic 30 weight oil with lots of cleaning agents. It was CRYSTAL CLEAR. Like corn syrup. Pure Synthetic oil is actually usually crystal clear, it’s the additives that give it color. (Usually, unless it’s Royal Purple!).
So about this “guarantee” of compression raising... turns out just changing the oil will also do this, and on the next oil change on the same car we took compression readings. Compression had settled back down to the pre-Valvoline service, changed the oil the regular way and VOILA. Compression comes up about 5 psi. New oil will improve compression through better cylinder sealing. The Valvoline demo just leveraged this fact for the “OOOOOH, AAAAH” factor.