New Mobil 1 Oil Web Page - EP Oils
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MolaKule
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Infineum does have a very extensive testing laboratory.
I just came from a local AZ. The clerk quoted me $6.18/qt. They only had M1 EP 10W-30 flavor.
If Price suggests anything (and I believe Mobil), then this oil is definitely different than regular M1. The price range places it up there with discounted Redline. A VOA would definitely show us more about it.
I hear M1 T&SUV might dissapear from local Wallys......if so, this could be a more expensive alternative.
Oh yeah, couldn't find Castrol 0W-30 of ANY kind! Is the world coming to an end? Hardly!
Sounds like Amsoil & Mobil are a team you could say. Will be interesting, but the new Mobil must be a better oil than previous.
I think it does matter since A5/B5 is a tougher standard to meet than A1/B1.
I saw some 5 quart jugs of the SM GF-4 M1 tonight at Walmart. This was the "standard" M1 in the new bottles, not the EP oil. The 10W-30 is still A1/B1, A5/B5 rated but the 5W-30 is now only rated A1/B1. So it looks like what you pointed out about the marketing sheets is correct.
I looks to me like SM might be a step backward for the 5W-30.
I suppose that's one way to get people to move to the new EP oils and pay more. Just reduce the quality of the standard oils. That may also explain the numbers they're thowing around about the anti-wear additives in the EP oils vs. the "standard" M1. It don't mean they're that much higher than the old SL versions, just higher than the new SM variety. Call me unimpressed with that thought since it reminds me of an old saying. Figures don't lie but liars figure.
Anyway, time will tell how good any of these new oils are. But it looks like it might be good idea to buy the old SL stuff if you want to use the 5W-30. Wally had plenty of quart bottles of it...
[ January 31, 2005, 12:14 AM: Message edited by: jsharp ]
Laredo Wal-mart on the extended 5 and 10w flavors: $5.36/quart, no jugs yet... also no more motorcraft as soon as they run out
Hey whats with the high prices of dino anymore, Motorcraft at Auto zone is over 2 bucks a quart!
I just bought two 5 quart bottles of the extended 5w30 for $24 each ($4.80 quart)at the Tracy Ca Wal-mart.
OK... Just returned from "Wally World." The employee in the auto section, was fit-to-be-tied. Told: Remove Valvoline and Quaker State motor oils, to make room for an influx of new Mobil products. Face-up the Fram oil/air filters, as more are incoming, to take the place of the (RIP) Motorcraft products. Looks like it's going to be a Mobil/Fram kinda shopping experience, from now on... The poor dude was clueless... He was putting the new, extended drain Mobil 1, in the "old" Mobil 1 bays.
[ February 01, 2005, 02:08 AM: Message edited by: rugerman1 ]
[ February 01, 2005, 02:08 AM: Message edited by: rugerman1 ]
And...
It seems the new Mobil 1 UberOil is good for 15K, unless you do things like: idle, do stop&go driving, tow, drive in dusty conditions, AH...
It looks like Mobil is trying to figure out how to use it's strong brand image of Mobil-1 to sell more of the lower end conventional and blend oils. Although Mobil-1 has a big lead in the synthetic market, their other motor oils are not highly regarded when compared to well established specialty brands like Pennzoil, Quaker State, Valvoline and Castrol. There are lots of folks out there who consider themselves regular users of one of the branded conventional oils. Oil company branded conventional oils are considered in the average customer mind to be inferior to lubricant specialty brands. Rememember than 99.9999% of the buying population does not have the insights which are common on BITOG.
Mobil seems to be trying to make a smart set of plays which if successful will both increase their volume share of the DIY motor oil market *and* push through an increase in the average per unit selling price. MBAs are probably dancing in the halls at ExxonMobil Lubricants right now, but I suspect that their plans will not all work out.
A year from now I bet that Mobil's shelf space at WalMart will shrink back down.
John
Actually, I was surprised to see that "stop & go" and "short trips" were NOT included in Mobil's definition of severe service.quote:
Originally posted by ULVER:
And...It seems the new Mobil 1 UberOil is good for 15K, unless you do things like: idle, do stop&go driving, tow, drive in dusty conditions, AH...
My guess is that is what the 'time limit' is figured in for. So unless you're idling a lot (like a taxi or police car), driving in the desert, or towing often you should be all set with their recommendation.
It does look like they are going to be trading on their good brand name doesn't it.
Ever so slightly ( if at all ) improve your current oil but relabel it as some super oil and sell it at a higher price.
Cheapen your current oil but keep the current name and sell it at the same price.
The marketing and accounting guys have been busy. In the short term it's far cheaper than doing engineering but long term I'm not convinced it's a good idea. It's really easy to destroy a brand name, even one that's taken 25+ years to build...
Buster, if the 15-50 had some FM's in it, then how come my dad ran it in his Honda VT1100 with wet clutch succesfully? I know I make it sound like I'm mad or something, but I'm just curious that's all
Man I wish I had some dollars to play with, I really want to do some VOA's on some of these new M1 oils,,,,AR
Man I wish I had some dollars to play with, I really want to do some VOA's on some of these new M1 oils,,,,AR
I believe the 15W-50 has had FM additives in it for quite a while. I ran M1 in wet clutch bikes in the 80's and everyone told me it wouldn't work then but I had no clutch problems...quote:
Originally posted by Airborne Ranger:
Buster, if the 15-50 had some FM's in it, then how come my dad ran it in his Honda VT1100 with wet clutch succesfully? I know I make it sound like I'm mad or something, but I'm just curious that's all
Man I wish I had some dollars to play with, I really want to do some VOA's on some of these new M1 oils,,,,AR
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