Originally Posted By: Pop_Rivit
In reality NASCAR is losing much of its fan base, and the "cars" are only a fiberglass shell that bears a remote resemblance to a street car. There is no real sport in NASCAR, it's nothing more than a huge commercial.
There used to be a saying-win on Sunday and sell on Monday. That no longer holds true, as more savvy consumers realize that what's on the track isn't what is in the showroom.
If Dodge wants to pursue an aging, white male demographic then NASCAR might be a good bet. But if they want to spend their advertising budget (and NASCAR is nothing more than a gigantic commercial) somewhere that will target younger, long term buyers, then there are far better venues than NASCAR. Getting out of NASCAR makes a lot of sense.
Yeah, you could spend a ton of dough on a British soccer team instead. (Manchester United)