Exactly. I think the problem here in the US is too many of us believe we should follow the insane oil viscosity / OCI recommendations in our owners manuals that are written by car manufacturers trying to evade CAFE fines. These car manufacturers don't care about our engine's longevity after the warranty runs out.
I think every OEM cares a lot about engine longevity. After all, it affects owner satisfaction and brand reputation. If Hondas, for example, started failing at 70,000 miles don’t you think that would reflect poorly on the brand, trash resale value and furniture sales, etc? And it doesn’t matter if we’re talking about first, second or third owners.
Granted, every product maker has to make trade-offs between cost and durability, but we’re sort of living in the golden age of auto durability right now. Well, some Kia/Hyundais excepted…