But the problem is, most people don’t take care of their cars.
BITOG is literally the top 1% of oil users. I say this consistently.
The bottom 50% of car owners, don’t even know there is oil in their car. Let alone the viscosity or brand. This is why the DIY market is shrinking and the DIFM market is growing. Why dealers are doing free oil changes. Why they’re pushing leases and maintenance packages so hard. Why on vehicle telematics is a thing with the different apps and such.