Never. Currently, I'm running Valvoline MaxLife 10W-30 (just changed it today), mainly because it's free and seems to be a fine part-PAO synthetic oil. At $10.27 for a five pack, even if I don't get both rebates, it was little more expensive than any regular oil...
All the conventional oils are so good today, but I prefer Havoline, Castrol GTX, or Pennzoil, that if I had to choose, I'd flip a coin or buy the one of those three that was on sale...
For synthetic, I'd still go with either Mobil 1 or Pennzoil Platnium, while thinking about GC or Amsoil as well...