And a Roku player

I wouldn’t give Google the right time of day never mind a penny of my money.
Perhaps you should take a closer look at how Roku makes money (hint--hardware sales are a small, and shrinking portion of their revenues). Same game, different player (no pun intended).
Actually I was pointing out that it's more than likely hypocritical for you to try and climb the moral high ground here.
Ads are a menace, they should be blocked by default. If you want to support individual sites then take the trouble to unblock on a site per site basis, or pay, but don't start talking about how you were raised to be a perfect human because I guarantee you are not one of those, none of us are.
No saints on the internet.
I don't think it's going out on a limb to say that before
South Dakota vs. Wayfair changed the landscape, few declared and remitted their use taxes on online purchases in the states that had such laws.
As with YT, the question was never one of legality, but
enforcement of the existing terms, as they're actively pursuing now, as did the states after that case.
Personally, I'd have more sympathy for the online ad industry if it didn't come to feel entitled that every user should be profiled, and every bit of data possible was collected, for both individual and aggregate usage to help target ads.
Consider how creepy it would be if, instead of just seeing billboards, and other display ads, those ad companies had people following you around and peeking over your shoulder at where you go, what you look at, buy, etc. in real life. Would anyone sign up or agree to that? Yet the ad industry has argued that it has somehow become their inalienable right to do so in the online context.