My stash of Valvoline Advanced and EP I bought at WM for $24 - $26 per jug - then a couple of weeks later it suddenly shot up to $32 per jug . When I went shopping for my family Corrola ()W20) I saw WM had M1 0W20 EP for everyday price of $26 as well as Pennzoil Platinum 0W20 . Both SP versions are highly rated and I still consider Quaker State Full Synthetic a best value synthetic at $21 per jug ... Time will tell if Valvoline gets it's pricing in line to be competitive with SOPUS and Mobil 1 offerings ?
Completely acknowledge the issue here. For the Honda's I'm servicing, I have "thought myself" to the point where I will not go beyond, say $26-27 for 0 W 20 oil, Dexos 1, in 5 quart containers. So after many years of commitment to Mobil 1, I have been purchasing Castrol GTX Full Syn and recently filled one car with QSFS. Note that Castrol GTX Full Syn is not easy to get at this price. I am moving to the point where I will not differentiate among Castrol, QS, Valvoline, Pennzoil and Mobil products. Next time I see QSFS around $21, I am grabbing with both fists.
Maybe will apply the same logic to Wix filters next. That should strike fear in their hearts.