Which HPL for older truck?

It's not broken per se but if someone can't easily find a product they are looking for they're not buying it. They need to update their website. Right now it feels similar to In-and-Out that there's a secret menu. IYKYK



You literally said you couldn't find a product.
Well, I took advice and found the product. Call HPL if you can’t find a product.
 
I’ll say it one more time; call and ask Mary Jane, Angela or David
While it’s nice to have those folks to call and all of us - myself included - have probably leaned on them for advice or whatnot prior to an order, the point of a website is to list all of the product catalogue so that a consumer can click and buy; you shouldn’t have to call a business and ask if they so happen to have something that is not listed.

What I order from them is pretty simple and readily listed on their site, if I wanted something that wasn’t listed I would look at a different brand rather than dig deeper and that doesn’t mean that I suddenly think less of the brand or their helpful team.
 
Well, against the 5w30 advice I think I’ll try the no VII 10w20 as it’s not driven much. With t5 10a30 it starts fine today
 
While it’s nice to have those folks to call and all of us - myself included - have probably leaned on them for advice or whatnot prior to an order, the point of a website is to list all of the product catalogue so that a consumer can click and buy; you shouldn’t have to call a business and ask if they so happen to have something that is not listed.

What I order from them is pretty simple and readily listed on their site, if I wanted something that wasn’t listed I would look at a different brand rather than dig deeper and that doesn’t mean that I suddenly think less of the brand or their helpful team.
Then all you do is call them and ask for what you want, listed or not. They have custom blended for folks on here on multiple occasions. They are extremely helpful, to the point I just order through email now.
 
Then all you do is call them and ask for what you want, listed or not. They have custom blended for folks on here on multiple occasions. They are extremely helpful, to the point I just order through email now.

My complaint is they don't say that on their website. One sentence would suffice - Please call this number X or email this address Z if you don't see what you're looking for. It's not a high lift for them to put that on their website nor have all their products listed. Maybe they're understaffed, maybe they're lazy, maybe they don't care. IMO the devil's in the details especially for a product that's engineered. If it was my company I'd be embarrassed as it reflects on the company. Call me a perfectionist.
 
My complaint is they don't say that on their website. One sentence would suffice - Please call this number X or email this address Z if you don't see what you're looking for. It's not a high lift for them to put that on their website nor have all their products listed. Maybe they're understaffed, maybe they're lazy, maybe they don't care. IMO the devil's in the details especially for a product that's engineered. If it was my company I'd be embarrassed as it reflects on the company. Call me a perfectionist.
And maybe, they’re none of those things. Why waste time and money on putting info that never even crosses 98.5% of peoples’ minds? The products that serve the 98% is straightforward, and that’s what’s on the website.

If something bespoke is needed, it’s custom. Do you have any businesses as a reference that expend effort on appeasing non-customers, or would you focus on best serving those who buy your products based on a handshake and hard-earned trust? Marketing is expensive. HPL has a who’s who of motorsports that use HPL without sponsorships. That’s all the marketing they need; people who understand competition at the absolute highest levels of competition can see everything they need to know at the track. HPL consistently has users with pics on the checkered flags almost every weekend!

HPL’s not for everyone. They don’t try to force it from the bottom up and middle out just to make a couple extra bucks from window shoppers. They’re building a small but hugely respectable empire of delivering the best dang lubricants available.

Bleeding edge technologies experience frequent changes, and that would simply eat resources to appease people who likely won’t be lifetime customers anyways, 👍🏻
 
And maybe, they’re none of those things. Why waste time and money on putting info that never even crosses 98.5% of peoples’ minds? The products that serve the 98% is straightforward, and that’s what’s on the website.

If something bespoke is needed, it’s custom. Do you have any businesses as a reference that expend effort on appeasing non-customers, or would you focus on best serving those who buy your products based on a handshake and hard-earned trust? Marketing is expensive. HPL has a who’s who of motorsports that use HPL without sponsorships. That’s all the marketing they need; people who understand competition at the absolute highest levels of competition can see everything they need to know at the track. HPL consistently has users with pics on the checkered flags almost every weekend!

HPL’s not for everyone. They don’t try to force it from the bottom up and middle out just to make a couple extra bucks from window shoppers. They’re building a small but hugely respectable empire of delivering the best dang lubricants available.

Bleeding edge technologies experience frequent changes, and that would simply eat resources to appease people who likely won’t be lifetime customers anyways, 👍🏻
Well said Chris. Some folks just won’t ever get it and stick with their beloved “off the shelf” stuff. HPL: want quality, you get quality from HPL
 
Well said Chris. Some folks just won’t ever get it and stick with their beloved “off the shelf” stuff. HPL: want quality, you get quality from HPL
Adam, I’m perfectly OK with people who look at HPL and go “OMG! That’s too expensive! I can go out and get XXX oil for $32/5qt!,” and that’s OK. It’s similar to a Patek Philippe: yes, it’s super expensive; yes, in many cases its value to the average person is highly suspect; yes, it is the pinnacle in its respective field and that’s the reason it’s not on shelves next to a $25 Timex. Neither company tries to poach customers from the other, because neither customer would ever be caught dead with the competition’s product. 👍🏻
 
Adam, I’m perfectly OK with people who look at HPL and go “OMG! That’s too expensive! I can go out and get XXX oil for $32/5qt!,” and that’s OK. It’s similar to a Patek Philippe: yes, it’s super expensive; yes, in many cases its value to the average person is highly suspect; yes, it is the pinnacle in its respective field and that’s the reason it’s not on shelves next to a $25 Timex. Neither company tries to poach customers from the other, because neither customer would ever be caught dead with the competition’s product. 👍🏻
Oh I know what you mean. I just like HPL and their mission and products. I’ll gladly use their oils.
 
Adam, I’m perfectly OK with people who look at HPL and go “OMG! That’s too expensive! I can go out and get XXX oil for $32/5qt!,” and that’s OK. It’s similar to a Patek Philippe: yes, it’s super expensive; yes, in many cases its value to the average person is highly suspect; yes, it is the pinnacle in its respective field and that’s the reason it’s not on shelves next to a $25 Timex. Neither company tries to poach customers from the other, because neither customer would ever be caught dead with the competition’s product. 👍🏻
I have seen better analogies - that watch brand is all about vanity and can't tell time any better than a Casio ...
I'm not sure that's what HPL is about ...
(hint, high performance) ...
 
My complaint is they don't say that on their website. One sentence would suffice - Please call this number X or email this address Z if you don't see what you're looking for. It's not a high lift for them to put that on their website nor have all their products listed. Maybe they're understaffed, maybe they're lazy, maybe they don't care. IMO the devil's in the details especially for a product that's engineered. If it was my company I'd be embarrassed as it reflects on the company. Call me a perfectionist.
As subieroo has said before, us DIYer's are probably less than 1% of HPL's business so they won't have a flashy storefront. Anyone who goes looking for HPL is a motor oil freak and knows what they are going after, and will ask the company questions if needed!
 
And maybe, they’re none of those things. Why waste time and money on putting info that never even crosses 98.5% of peoples’ minds? The products that serve the 98% is straightforward, and that’s what’s on the website.

It's not adding a service incurring a cost it's rejiggering the website. Which that isn't free if you have to outsource it but adding a note isn't much to ask. As is having an up to date product list. If it's not up to date why list anything at all. Just have a website that says HPL on a white background. I'm being facetious but I guess that being communicative, ie. giving useful info to potential customers as part of the basics of customer service, is my hill.

If something bespoke is needed, it’s custom. Do you have any businesses as a reference that expend effort on appeasing non-customers, or would you focus on best serving those who buy your products based on a handshake and hard-earned trust? Marketing is expensive. HPL has a who’s who of motorsports that use HPL without sponsorships. That’s all the marketing they need; people who understand competition at the absolute highest levels of competition can see everything they need to know at the track. HPL consistently has users with pics on the checkered flags almost every weekend!
Appeasing non-customers? How about helping non-customers become customers. I didn't suggest advertising, I suggested making an update to a front facing website. That's appeasing non-customers? By adding a note saying "we don't show you everything we sell". Which is silly on many levels.

HPL’s not for everyone. They don’t try to force it from the bottom up and middle out just to make a couple extra bucks from window shoppers. They’re building a small but hugely respectable empire of delivering the best dang lubricants available.

Why be exclusive? Open the doors to everyone. Give them reliable information and let them decide. Building an empire would mean adding customers. Wouldn't you want everyone to be as big of fans as you? That comes through being informed.

Bleeding edge technologies experience frequent changes, and that would simply eat resources to appease people who likely won’t be lifetime customers anyways, 👍🏻

I certainly hope it's not so bleeding edge they can't even show what they sell. Or that their oils in their PDFs from 3 years ago aren't close to valid. Because then what exactly are you buying? Could you say? Or is it full send "In HPL We Trust"? Maybe just turn it into oil roulette, spin the wheel and you'll get some kind of 5W-30 in the mail.
 
It's not adding a service incurring a cost it's rejiggering the website. Which that isn't free if you have to outsource it but adding a note isn't much to ask. As is having an up to date product list. If it's not up to date why list anything at all. Just have a website that says HPL on a white background. I'm being facetious but I guess that being communicative, ie. giving useful info to potential customers as part of the basics of customer service, is my hill.


Appeasing non-customers? How about helping non-customers become customers. I didn't suggest advertising, I suggested making an update to a front facing website. That's appeasing non-customers? By adding a note saying "we don't show you everything we sell". Which is silly on many levels.



Why be exclusive? Open the doors to everyone. Give them reliable information and let them decide. Building an empire would mean adding customers. Wouldn't you want everyone to be as big of fans as you? That comes through being informed.



I certainly hope it's not so bleeding edge they can't even show what they sell. Or that their oils in their PDFs from 3 years ago aren't close to valid. Because then what exactly are you buying? Could you say? Or is it full send "In HPL We Trust"? Maybe just turn it into oil roulette, spin the wheel and you'll get some kind of 5W-30 in the mail.
It seems you don’t understand HPL. From my understanding, they don’t want to be a Mobil 1 or shell empire who formulate to a price point. HPL is purely about formulating the best performing product for their customers equipment. As I’ve said before, if one is seeking out HPL you aren’t just a casual diyer, you know what you are going for so flashy website makes zero difference.

I’m sure subie, Wilson and others know more about HPL’s mission too.
 
Back
Top Bottom