And maybe, they’re none of those things. Why waste time and money on putting info that never even crosses 98.5% of peoples’ minds? The products that serve the 98% is straightforward, and that’s what’s on the website.
If something bespoke is needed, it’s custom. Do you have any businesses as a reference that expend effort on appeasing non-customers, or would you focus on best serving those who buy your products based on a handshake and hard-earned trust? Marketing is expensive. HPL has a who’s who of motorsports that use HPL without sponsorships. That’s all the marketing they need; people who understand competition at the absolute highest levels of competition can see everything they need to know at the track. HPL consistently has users with pics on the checkered flags almost every weekend!
HPL’s not for everyone. They don’t try to force it from the bottom up and middle out just to make a couple extra bucks from window shoppers. They’re building a small but hugely respectable empire of delivering the best dang lubricants available.
Bleeding edge technologies experience frequent changes, and that would simply eat resources to appease people who likely won’t be lifetime customers anyways,