Ultra - So what happened?
- Thread starter JGmazda
- Start date
- Status
Originally Posted By: buster
Do you think the public in general cares about a better Seq IIIG figure?
Probably not, and most probably think the piston picture is just marketing [censored]. Seq. IIIG should matter to those who know though...
Do you think the public in general cares about a better Seq IIIG figure?
Probably not, and most probably think the piston picture is just marketing [censored]. Seq. IIIG should matter to those who know though...
It was worth my while to exchange 2 jugs of PP for some PU. My 2.0T is rough on oil and if I'm going to be using 30 weight, it better be good.
I agree that they should have carved out a better niche for it than simply marketing it as a superior engine cleaner to their existing superior engine cleaner (my PP bottles all state on the back that they provide Pennzoil's strongest cleaning agent, or words to that effect).
I don't think the extended OCI is the way to go. Too much competition in this niche already, and Valvoline does well enough with Synpower (which they do not recommend for extended OCIs and simply state to follow OEM intervals) to prove that a synthetic doesn't need that badge to sell.
PU's biggest problem is PP. PU may have a better add pack and TBN, but PP is good enough. But I'm also the type consumer who doesn't look at Boutique oils. Maybe they would have better success by tailoring it compete head on with Redline, Royal Purple, and Amsoil. As it stands now, its placed to compete against Pennzoil's own Platinum.
-Spyder
I don't think the extended OCI is the way to go. Too much competition in this niche already, and Valvoline does well enough with Synpower (which they do not recommend for extended OCIs and simply state to follow OEM intervals) to prove that a synthetic doesn't need that badge to sell.
PU's biggest problem is PP. PU may have a better add pack and TBN, but PP is good enough. But I'm also the type consumer who doesn't look at Boutique oils. Maybe they would have better success by tailoring it compete head on with Redline, Royal Purple, and Amsoil. As it stands now, its placed to compete against Pennzoil's own Platinum.
-Spyder
Man, this thread is quite the read.
How long has Pennzoil been around? Shell Oil?
I cant imagine how they ever managed to survive all these years....must have been pure luck I guess.
How long has Pennzoil been around? Shell Oil?
I cant imagine how they ever managed to survive all these years....must have been pure luck I guess.
Shell Pennzoil is a well run company, extremely successful. However I think they made a mistake with the marketing of PU, even the best companies in the world can and do make mistakes. I won't mention any auto makers names but one company comes to mind, and it hurt them big time. The PU mistake is small potatoes though.
I don't know, but having bought 10 quarts of PP within the last two weeks and another 10 today of QS GB (under 2 bucks a quart, which is too good to pass up here), I am doing my part to help SOPUS along through their troubled times
-Spyder
-Spyder
Originally Posted By: river_rat
Walmart isn't the only place that sells oil. I think their selection is mediocre anyway.
You're not just whistling Dixie. It's no better up here. No Rotella T5 or T6. Rotella 15w-40 only in 5 gallon pails. No Mobil 1 0w-40. Everything on roll back picked clean. It goes on and on.
Some Canadian Tires are better, but not all; their prices certainly aren't better. If one wants selection, a parts store is the way to go, although pricing suffers.
I'm still waiting for Ultra up here. They say October. I'm interested to see the what the price will be.
Walmart isn't the only place that sells oil. I think their selection is mediocre anyway.
You're not just whistling Dixie. It's no better up here. No Rotella T5 or T6. Rotella 15w-40 only in 5 gallon pails. No Mobil 1 0w-40. Everything on roll back picked clean. It goes on and on.
Some Canadian Tires are better, but not all; their prices certainly aren't better. If one wants selection, a parts store is the way to go, although pricing suffers.
I'm still waiting for Ultra up here. They say October. I'm interested to see the what the price will be.
Originally Posted By: LS2JSTS
Man, this thread is quite the read.
How long has Pennzoil been around? Shell Oil?
I cant imagine how they ever managed to survive all these years....must have been pure luck I guess.
This is silly. Would you have sarcastically wondered how the Coca Cola Company managed to survive for so many years when people criticized the release of New Coke? Would you have subtly derided people who questioned Sony's handling of the Betamax cassette tape?
As demarpaint said, even the best companies misstep sometimes. They're not infallible, nor does making a mistake spell imminent doom.
Man, this thread is quite the read.
How long has Pennzoil been around? Shell Oil?
I cant imagine how they ever managed to survive all these years....must have been pure luck I guess.
This is silly. Would you have sarcastically wondered how the Coca Cola Company managed to survive for so many years when people criticized the release of New Coke? Would you have subtly derided people who questioned Sony's handling of the Betamax cassette tape?
As demarpaint said, even the best companies misstep sometimes. They're not infallible, nor does making a mistake spell imminent doom.
Originally Posted By: gib
Originally Posted By: LS2JSTS
Man, this thread is quite the read.
How long has Pennzoil been around? Shell Oil?
I cant imagine how they ever managed to survive all these years....must have been pure luck I guess.
This is silly. Would you have sarcastically wondered how the Coca Cola Company managed to survive for so many years when people criticized the release of New Coke? Would you have subtly derided people who questioned Sony's handling of the Betamax cassette tape?
As demarpaint said, even the best companies misstep sometimes. They're not infallible, nor does making a mistake spell imminent doom.
Exactly! Every company no matter how big or how long they have been around can make a bad marketing decision. New Coke was the first one that came to my mind but there are NUMEROUS others.
Originally Posted By: LS2JSTS
Man, this thread is quite the read.
How long has Pennzoil been around? Shell Oil?
I cant imagine how they ever managed to survive all these years....must have been pure luck I guess.
This is silly. Would you have sarcastically wondered how the Coca Cola Company managed to survive for so many years when people criticized the release of New Coke? Would you have subtly derided people who questioned Sony's handling of the Betamax cassette tape?
As demarpaint said, even the best companies misstep sometimes. They're not infallible, nor does making a mistake spell imminent doom.
Exactly! Every company no matter how big or how long they have been around can make a bad marketing decision. New Coke was the first one that came to my mind but there are NUMEROUS others.
Like rclint said, they should have dumped the Platinum or somehow merged the Ultra with it.
Originally Posted By: mechtech2
Like rclint said, they should have dumped the Platinum or somehow merged the Ultra with it.
Yep! That`s what hurt it.
Like rclint said, they should have dumped the Platinum or somehow merged the Ultra with it.
Yep! That`s what hurt it.
Originally Posted By: buster
Nah the 0w is a relatively small issue that would only satisfy the most enthusiastic oil nerds. What they should have done is made PU a 15k/1yr oil.
Yes and no. If there were a 0W20 Ultra at WM, I'd have grabbed that over 5W20PP, just based on the sheer neediness of it. I say that sincerely--I see about 2 days a year of barely freezing temps. I have no need for it. But hey, I'm reading this forum, so of course I'd do it.
OTOH, if you check out some of the car-specific forums, there are legions of Honda and Toyota owners from Florida convinced their engines are going to fall out of their car if they use 5W20. Seriously. And more and more new cars are coming w/the 0W spec.
There just aren't a lot of 0W oils out there, so it definitely would have differentiated it in the marketplace, which is what it needed more than anything.
Nah the 0w is a relatively small issue that would only satisfy the most enthusiastic oil nerds. What they should have done is made PU a 15k/1yr oil.
Yes and no. If there were a 0W20 Ultra at WM, I'd have grabbed that over 5W20PP, just based on the sheer neediness of it. I say that sincerely--I see about 2 days a year of barely freezing temps. I have no need for it. But hey, I'm reading this forum, so of course I'd do it.
OTOH, if you check out some of the car-specific forums, there are legions of Honda and Toyota owners from Florida convinced their engines are going to fall out of their car if they use 5W20. Seriously. And more and more new cars are coming w/the 0W spec.
There just aren't a lot of 0W oils out there, so it definitely would have differentiated it in the marketplace, which is what it needed more than anything.
Originally Posted By: demarpaint
However I think they made a mistake with the marketing of PU
Absolutely agree. IMHO the mistake was rolling out an intended PREMIUM product through a bargain/discount retailer.
FWIW - I don't think my WM's have ever put it on the shelf.
However I think they made a mistake with the marketing of PU
Absolutely agree. IMHO the mistake was rolling out an intended PREMIUM product through a bargain/discount retailer.
FWIW - I don't think my WM's have ever put it on the shelf.
Originally Posted By: gib
Originally Posted By: LS2JSTS
Man, this thread is quite the read.
How long has Pennzoil been around? Shell Oil?
I cant imagine how they ever managed to survive all these years....must have been pure luck I guess.
This is silly. Would you have sarcastically wondered how the Coca Cola Company managed to survive for so many years when people criticized the release of New Coke? Would you have subtly derided people who questioned Sony's handling of the Betamax cassette tape?
As demarpaint said, even the best companies misstep sometimes. They're not infallible, nor does making a mistake spell imminent doom.
My point is....the game is far from over. Ultra may find its "niche" in other venues. My only thought is that WalMart was the wrong venue for this product.
As to the Coke issue, yes I would have. If you know the history of that scenario, then you know that Coke released new Coke in an attempt to conceal the transition from Cane Sugar and over to HFCS. Coca Cola knew exactly what they were doing when they released new Coke, it was marketing genius.
Oh and Beta picture quality was far superior to VHS at the time. Sony was right, but the only reason VHS won was tape capacity. You could record longer on VHS than you could Beta....but those who wanted the best picture quality bought Beta.
Originally Posted By: LS2JSTS
Man, this thread is quite the read.
How long has Pennzoil been around? Shell Oil?
I cant imagine how they ever managed to survive all these years....must have been pure luck I guess.
This is silly. Would you have sarcastically wondered how the Coca Cola Company managed to survive for so many years when people criticized the release of New Coke? Would you have subtly derided people who questioned Sony's handling of the Betamax cassette tape?
As demarpaint said, even the best companies misstep sometimes. They're not infallible, nor does making a mistake spell imminent doom.
My point is....the game is far from over. Ultra may find its "niche" in other venues. My only thought is that WalMart was the wrong venue for this product.
As to the Coke issue, yes I would have. If you know the history of that scenario, then you know that Coke released new Coke in an attempt to conceal the transition from Cane Sugar and over to HFCS. Coca Cola knew exactly what they were doing when they released new Coke, it was marketing genius.
Oh and Beta picture quality was far superior to VHS at the time. Sony was right, but the only reason VHS won was tape capacity. You could record longer on VHS than you could Beta....but those who wanted the best picture quality bought Beta.
Originally Posted By: oldmaninsc
New Coke was the first one that came to my mind but there are NUMEROUS others.
New Coke was marketing genius....So good in fact that years later those who are ill informed STILL dont know what actually went down.....genius I tell ya!
New Coke was the first one that came to my mind but there are NUMEROUS others.
New Coke was marketing genius....So good in fact that years later those who are ill informed STILL dont know what actually went down.....genius I tell ya!
I think that many of you who are reading this thread are totally missing the fact that the first licenses for SN/GF5 will not be released until Oct 1. Further, the blending component stocks for motor oils are still on allocation with some suppliers. There is no desire to keep the shelves full of oil to be obsolete as last year's models. (take the time to read George Gill's LUBE REPORTS on the base oil markets.)I believe after Oct. 1 you will see major ad campaigns on the new CERTIFIED GF-5/SN oils from all maketers along with all the shelves at your favorite retailer being restocked. It is the reason for the recent specials on GF-4 oils to sell out old stock. But that is JMO. --Oldtommy
[censored] $10 dollars? i'm gonna go to all the 4 walmarts near me to stock up that's a steal.
wal mart usually has oil at a good price i would never buy oil from an auto parts unless the price is great and i will not buy it at wal mart either if the price goes up
I would just use the oil we get in drums at the shop usually conoco phillips which is a fantastic oil
I would just use the oil we get in drums at the shop usually conoco phillips which is a fantastic oil
- Status
Similar threads
