The New Fram Ultra......
- Thread starter Sayjac
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Unfortunately the manufacture date is on the side of the filter can…so in the retail store would need to break the seal on the box in order to check it.
Went though this before when Honda switched there filter manufacturer from Filtec A01 to Fram A02…although I did prefer the A01 the world did not come to an end! I have been using mostly Fram Ultra in recent years.
Went though this before when Honda switched there filter manufacturer from Filtec A01 to Fram A02…although I did prefer the A01 the world did not come to an end! I have been using mostly Fram Ultra in recent years.
So use the EG and tell yourself it’s the same but doesn't last as long. I see Wix with metal for a low price, and others. Yesterday I was at WM and put a Motorcraft 910s in my shopping cart for $4, metal end caps, silicone valve, and base end bypass. Do what you like. If you need to argue about multi layer filtering it won’t be with me.
As I mentioned earlier I have enough for two oil changes of the old style filters in my stash. Before I condemn them like I did with Purolator filters I'll see what the general consensus is on Bitog. It won't be long before the reports start coming in, and at the rate I've been driving it will be at least two years, maybe more before I need to buy a filter. 
There will be plenty of data before then, and perhaps a new design or tweaks.
There will be plenty of data before then, and perhaps a new design or tweaks.Oil filters help the engines last much longer.
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- Feb 14, 2021
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...Maybe they took the metal screen backing out , so the anti drain back valve won't get sucked up into the engine LoL
I spoke with a Mark on the fram chat. He was unaware of any changes - I showed him the video and he was very surprised with that he saw. He's going to contact the engineering team and find out, and email with the results. Will share what he finds outs.
Fram should be letting the guys who support customer chat know about stuff like this ASAP. Sad that consumers have to let the people at Fram know what's going on with their products. Failure on the part of whoever is in charge of customer support at Fram.
They didn't even update the website before pushing this out:
https://www.fram.com/products/consumer-products/oil-filters/fram-ultra-syntheticsup-sup-oil-filter/
https://www.fram.com/products/consumer-products/oil-filters/fram-ultra-syntheticsup-sup-oil-filter/
If you go to a specific filter, you will see it is now a dual layered synthetic blend media (makes me think like Mobil 1 filter) and no mention of the wire backing anymore. Looks like there are updates and the website is being slowly updated.
I'm now confused on What the media in the titanium is, it doesn't appear to be the synthetic media anymore, it does however still claim to be wire backed.
Not really.... 9 out of 10 customers they get in chat are probably asking "what filter do I use for my car?". And as one of the reps in the screenshot'd chats said, the filter (still) meets or exceeds OEM specs. Anything above and beyond is just an extra benefit. They test these new designs and they're fine or they wouldn't release it.
IMO, guys on customer chat need to be aware of technical aspects of the product like construction details, efficiency, etc that isn't already shown on the website, and also to backup and clarify (if need to) on what is shown on their website. If a change like what's happening with the Ultra has already hit the shelves, the customer support people need to know that IMO and be aware on how to answer people who ask, like is now happening. Anyone can look up what filter fits their vehicle by the application tool on Fram's website. If they found Fram chat, they are already on Fram's website.
But I guess they could just tell everyone the info beside what filter fits what vehicle is "proprietary".
Most unfortunate. Id rather simply pay a few dollars more than be down the features.
By the time I chew through shelf stock there should be a good replacement.
The 6 or so I have should get me by for quite a while.
Problem is they are split between 3 different vehicles.
By the time I chew through shelf stock there should be a good replacement.
The 6 or so I have should get me by for quite a while.
Problem is they are split between 3 different vehicles.
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It looks like the media is stiffer and doesn't need the wire backing. The old pink fuzzy stuff was flimsy and did.
wemay
Site Donor 2023
I really like his videos. No histrionics.
About the filter, well, yes that's disappointing that the metal screen is gone. But to be fair, how many other great filters are there that use it? What's more important to me is the continued 99% at 20 microns. I do agree they should lessen the price though.
EDIT: thanks for that screenshot @volk06 . That's what i was talking about.
About the filter, well, yes that's disappointing that the metal screen is gone. But to be fair, how many other great filters are there that use it? What's more important to me is the continued 99% at 20 microns. I do agree they should lessen the price though.
EDIT: thanks for that screenshot @volk06 . That's what i was talking about.
You obviously don't know how customer service works, moat of the new products that my company puts out I find out about from a customer calling in and asking me about. This may seem hard to believe but in the 14 years I've been there, that's the way it is.IMO, guys on customer chat need to be aware of technical aspects of the product like construction details, efficiency, etc that isn't already shown on the website, and also to backup and clarify (if need to) on what is shown on their website. If a change like what's happening with the Ultra has already hit the shelves, the customer support people need to know that IMO and be aware on how to answer people who ask, like is now happening. Anyone can look up what filter fits their vehicle by the application tool on Fram's website. If they found Fram chat, they are already on Fram's website.
But I guess they could just tell everyone the info beside what filter fits what vehicle is "proprietary".
Interdasting.
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