You guys are hilarious. So much negative speculation, all doom and gloom. You have no idea what the new media is, just assumptions that's it's not as good as it used to be. The trained eyes of all the 'Big Oil (Filter)' watchdogs in here have already deemed it to be inferior and thus it will be so henceforth!
I'm sure the guys who design and make oil filters probably read BITOG on their coffee breaks to get a laugh at some of the nonsense that gets posted in here. How much mileage did y'all get out of the whole carboard endcaps debacle (that has since turned a complete 180)? I'm sure that still gets a snicker in the breakroom. Now it's 'OMG no screen anymore media not as thick and pink and fuzzy NOT BUYING ONE EVER AGAIN!!'
I'm sure they'll miss your business.