Your point is tricky to discern, because your examples are bad. Are you suggesting that it is only a head game to choose a sludgy, engine swapping Hyundai to a top of game Lexus? You are comparing a "burger" from a "restaurant" to a burger from McDonald's. McDonald's is a restaurant, and sometimes you have a Big Mac Attack. That's just a different experience from getting a fresh, high quality Cali Burger from the diner, and still different from a burger served at a steakhouse. None of these things speak in any way to high personal standards. I remember years ago when a company was trying to sell me some computers, and was told that he was selling the "Cadillac" of networking capability. My boss said "Is that a good thing?" Then went on a vaguely politically incorrect rant about how Cadillacs were once at the pinnacle of the automotive kingdom, but were now fundamentally garbage aimed at clueless people.