In general, I think your initial list is pretty close; but the problem with generalized statements about the quaility different brands of oil filters is that the quality of each filter is quite application-specific.
For example: My truck takes a metal spin-on filter with no bypass valve. So I pick a filter with good media/filtration, good construction/materials, and reasonable price, and I don't have to concern myself with bypass design since it is N/A for my truck. So in the end, I judge that Fram orange cans and Ecores are unacceptable for this application, while Napa Gold/Wix, Mobil 1, and K&N are preferred. I didn't like the PureOne or Bosch Premium on my truck, although they are excellent filters in general.
My wife's Toyota, takes a cartridge filter, and since cartridge filters are pretty much just media and end cap, I don't have to worry about can or core design. The Fram cartridge filter for her car is very well constructed - IMO, it maybe better than the Toyota and Wix filters that I usually use on it. Rumor is that the AC Delco cartridge for this car is just a rebadged Toyota (Denso) filter, so that would be equivalent to what I'm using now.
In the end, your friends don't really know what they're getting until they look at the various filters for their specific applications.