- Joined
- Mar 1, 2024
- Messages
- 619
The next logical move for Valvoline would to release Protect & Restore, and Extended Restore & Protect.
It very confusing, if you don't know anything about motor oil, when you're at Walmart, and you're faced with a choice between Extended Protection and Restore & Protect.
I think Valvoline learned their lesson with Modern Engine. They tried to break the $29.99/5 qt. jug psychological barrier and failed with "Modern Engine". That one has been discussed to death here as well, Goku's wild theories not withstanding. Mobil tried it with "Annual Protection", but no one was willing to shell out $35 per jug of oil. Even with inflation, the big guys will be stuck at sub $30 per jug for a very long time. I assume that in order to keep that price point, and still turn a profit, some rethinking of the base oils and additive packages had to be done. @Foxtrot08, I defer to you. What's your opinion on this subject?
It very confusing, if you don't know anything about motor oil, when you're at Walmart, and you're faced with a choice between Extended Protection and Restore & Protect.
I think Valvoline learned their lesson with Modern Engine. They tried to break the $29.99/5 qt. jug psychological barrier and failed with "Modern Engine". That one has been discussed to death here as well, Goku's wild theories not withstanding. Mobil tried it with "Annual Protection", but no one was willing to shell out $35 per jug of oil. Even with inflation, the big guys will be stuck at sub $30 per jug for a very long time. I assume that in order to keep that price point, and still turn a profit, some rethinking of the base oils and additive packages had to be done. @Foxtrot08, I defer to you. What's your opinion on this subject?