Good points..I tend to agree. They have pulled out all the stops and are on a major marketing roll. Even the new bottles say "Buy Me"quote:
Originally posted by jthorner:
Mobil also appears to be trying to figure out how to leverage it's Mobil-1 brand into a bigger portion of the conventional and blended oil market.
Personally I think that the Mobil-1, Mobil-1 EP split will not last. A rational product lineup would be Mobil 5000, Mobil 7500 and Mobil-1 15000.