I know some oils are "better" than others, especially when specific applications are considered, but let's say you used the same brand, grade, and type of oil in a car over it's lifetime, changing every 5K miles. All other factors being equal, how much will using an expensive, premium brand oil (like Amsoil/Red Line, or even Valvoline R&P/Penzoil UP) extend the life of your engine over using a bargain priced oil like Supertech/Kirkland, assuming API/ISLAC certified full synthetic. Do you think performance improvement is noticeable in most cases? How many more miles will the premium oils give you over the lifetime of the car? I'm thinking that all oils that meet the spec now are very good, and that the difference would not be huge. I know there are no hard answers to these questions, just looking for opinions.