- Jun 1, 2011
- Virginia, USA
Hello everyone. I realize that this thread has the potential to get off topic and that is not my plan here. I am curious about the use of Amsoil products. Do you use them? Why or why not? Here is my story. I have been an Amsoil dealer for twenty years now. I am a lifetime member back when you could pay $200 for a lifetime and not have to pay yearly dues. I believe that Amsoil offers high quality products. Notice that I did not say they were/are the best that money can buy. I feel that Amsoil while being a high end and high quality product is not the only game in town. It was twenty years a go but not now. The competition has caught up and offers similar products. For example Mobile 1 15k oil changes and several companies offering 15k oil filters. I am not trying to get into an Amsoil vs. Mobil One vs. (insert oil here) debate. The point is that several companies offer similar or competitive oils and filters now. They did not really exist twenty years a go. I personally feel that Amsoil offers great products, I however do not use them personally. The reason why is cost and availability for my own personal use. Here is a real world example for our car. We shop at Wally's World for most things such as food, clothes, meds, toothpaste, etc. It makes since to get my oil and filter while we are at the store. I can get a Mobile One Ep oil change with a 15k mile Fram filter for under $40. With Amsoil that same oil change would cost me as a dealer: $40.80 for the oil $11.35 for the filter $9.10 shipping $60.25 total Now sure the oil will go further than the filter. My car takes a filter from their 15000 mile line so I have a 15000 mile oil change. Sure I could pay more money for an oil analysis and push the oil further but that costs more money. It is cheaper to just change it for less that $40 from Wally's World. I am not going to get into the debate over Amsoil being better or worse than Mobil One. In the real world....I am not sure you would ever know the difference. In the controlled environment of a lab....maybe so. Amsoil just like many other motor oil brands does not make the chemicals that go into the soup which ends up being bottled as motor oil. They do not make their oil filters. Twenty years a go they were made to Amsoil spec by Hastings. Now they are made by Wix. Amsoil use to sell an oil wetted foam air filter element and then they went to a dry element that you simply used a vacuum or very low pressure air to clean...no oil used. Amsoil's business model is MLM or Multi Level Marketing. Thus those that are dealers have their own business and that is how they make income. That business model is why you do not see Amsoil sold in Wally's World, Advance, AutoZone, etc. They would put their independent dealers out of business if they did that. Instead a dealer can sign up a mom and pop auto store which can carry and sell the products. Amsoil has done a good job taking an "old school" method of selling such as MLM and tried to adapt to modern ways or doing business. They added catalog sales in the 90s and now anyone can buy Amsoil online and have it shipped to your door.....if you are willing to pay (in my view) the high shipping fees. Back when I became a dealer, one could go right to a warehouse and buy xyz Amsoil products at dealer cost right from an Amsoil store. You could walk in the "store" with cash and get what you wanted and no shipping fees. You can not do that anymore. Now one must order online or by phone and pay with a credit/debit card in advance. Then you can still pick up your order with no shipping. The point that I am making is that I use to be able to go visit my dad who lived 2 miles from a warehouse and just walk in, get a single oil change, pay cash, and go on my way......like WalMart. Those days are gone. It is for the above reasons why I do not personally use Amsoil. It is a wonderful product, but the high shipping, lack of walk in sales that you could once do with cash, and the fact that Amsoil now has competitors offering similar product lines.....well it keeps me going back to get similar items from Wally's World at cheaper prices and is more convenient.