Amsoil

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Don - your Amsoil "warehouse" on your website looks familiar. Did I see a picuture of it in Amsoil Action News? Or maybe I just ran across it on the internet. Do you primarily have customers drop in and purchase from you or do you primarily make deliveries? I like your idea of a motorcycle tire business on the side.

It is interesting how people run their Amsoil business. You always buy a huge inventory, I only buy a little for myself. Some like to drive to their warehouse in cheap or expensive rigs to save on shipping. I've never been to the warehouse. I prefer to sign up retail accounts (mostly motorcycle) and do a few trade shows a year. I've got 1 dealer (he only sells to himself and relatives), about 90 active Retail Accounts, 50 Preferred Customers, 7 Catalog Customers, 17 commercial accounts. I'm retired and probably spend 20 hours a week on my business. My goal is to cut it down further as my wife plans to join me in retirement this year and travel more.

I know other dealers that do trade shows nearly every weekend. I think some dealers only do internet sales. Some work hard to recruit dealers.

I've seen steady growth over the past 3 years and I guess it will keep on growing. I think some of the top Amsoil sales guys make well over $100,000 a year in commissions but it seems like it has taken the 10 plus years to do that.

How about you other Amsoil dealers? How do you run your business? I'll bet no two do it the same, which I think is great, because you can do what works best for you.
 
Well if you think Amsoil is expensive, most of my Retail accounts (about 30 of them) charge a good markup plus shipping on top of that. On some of them it's a 50% or more mark up. It's still okay if you are only buying a couple of quarts compared to buying those online. But if you are buying case quantity or larger you can do way better even with the shipping.

I love Retail accounts. There are thousands of people out there that are buying Amsoil at those places, and they are happy doing that. I would love to have 1000 more retail accounts.
 
Tim - for me it's threefold:

1) Internet sales - via BiTOG and other sites. This alone keeps me hopping!
2) Local "pick-up" sales - not brisk but since I'm the only T-1 in the local area it's not bad. I have to keep some stock - I try to be a JIT expert, but it's completely unpredictable. But really I only keep on hand a few cases of various motor oils. I don't always deliver, mostly folks stop by weekends and evenings. Bikers to RC Plane guys to guys on temporary assignment in the area - always interesting people.
3) Commercial accounts - Transmission shops, farmers, well drillers, equipment operators. My silent accounts - they rarely ask questions and I'm pretty curious about their usage, but they just place their orders with HQ like clockwork.

I have no retail accounts. I just don't have the time. Maybe when I retire and move.
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Well, some (many?) years back, Al formulated a special gear lube for Bobby Unser. Bobby said it poured like water, lasted something like 20 laps, but did what it was supposed to--helped him get the pole position in time trials.
Al's comment was that it cost well over $100 per qt!
 
Bobby Unser also used to pour out his sponsors oil and pour Amsoil back into the sponsors bottles at home, then take it to the track. I wonder how many other racer teams do the same?
 
Ahhh that makes sense that they would change the rules after openeing it to Canadian Tire. I can just assume what kind of uproar came after dealers started seeing it on the shelves.

Peavey Mart I beleive is only located in cities on the West half of Canada. Who knows maybe they are near the 12 locations. I just know there are quite a few near here and store size, they are almost as big as Canadian Tire.

Another place I could swear I saw Amsoil recently. At Great Canadian Oil Change. I know they have more then 12 locations, but maybe they buy all their supply's from a dealer. Sure would like to have that account.

As for me, I have been using GC ever since it came out Summer and Winter. Before that I have always used Castrol Syntec for as long as I remember.

After seeing how available Amsoil is, and after reading many great things about it, I am thinking about giving it a try.
 
Hey Amsoil Gurus:

I had a secretary from one of my retailers call and said a customer wanted to buy some Amsoil Synthetic 12. After further questioning her I was able to figure out what they wanted. Anybody care to guess?
 
Good job! It was the Amsoil Synthetic 12 TBN that she wanted. I've never referred to it that way, but as I was talking to her a picture of the AME Full Synthetic Diesel 15W40 flashed into my mind.
 
TimV.
You didn't see my warehouse in the Action News. Only on the internet web site.
I have 3 Direct Jobbers and a little over a 100 PC/Dealers. A lot of walk in customers and a little over 30 Retail Accounts and over 50 commercial.
I do deliver to a good # of my accounts.
I do 4 trade shows from Jan to March. I used to do 9 a year, but with all the walk in traffic I need to be here.
As for the Motorcycle Tires & Accessories. I have a lot of Bikers who use AMSOIL in their bikes. I ride as well and it just seemed like a good fit.
It was NOT easy getting setup. Since I was not a regular Motorcycle Shop I had a hard time getting a distributorship. It took 3 months of calls and sending finacial statements and pictures of my place along with a VERY good friend who twisted a few arms to get me setup with a very good distributor (Tucker Rocky).
Since I have retired from farming I have had the time to remodel the shop and take on this other enterprise.
I love my AMSOIL business. I have never seen anything that is so easy to work!! I have a lot of good and happy customers. The tire business is just a bonus.
 
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Bobby Unser also used to pour out his sponsors oil and pour Amsoil back into the sponsors bottles at home, then take it to the track. I wonder how many other racer teams do the same?



How many years ago was that?
Bobby last ran Indy 26 yrs ago, and he certainly wasn't working on the cars himself for the 20 yrs previous to that.
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Quote:


Bobby Unser also used to pour out his sponsors oil and pour Amsoil back into the sponsors bottles at home, then take it to the track. I wonder how many other racer teams do the same?



How many years ago was that?
Bobby last ran Indy 26 yrs ago, and he certainly wasn't working on the cars himself for the 20 yrs previous to that.
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Haven't there been like 3 more generations of Unsers in racing since him?

First there was his son Little Al, then Mini Al, and now isn't there a microscopic Al?
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Patman, just to keep you up to date:

Robbie Unser is the son of Bobby Unser.

Little Al is the son of Al Unser Sr., and I do believe Little Al might have a son that is racing.

Now if you really want to get confused, we can talk about the Andretti and Mears families.
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Oops, I haven't watched racing in so long that I messed up my Unsers! (don't you just hate when that happens?)
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It's my understanding that Amsoil is not that popular in pro racing circles but was at one time. They target more of the Extended drain market.

Big time racing oils are custom made by the big oil companies....0w-5 wts etc. Amsoil makes one racing oil and it's in a 20w-50....oh the 60wt also. Redline is more of a racing lubricant also.
 
"My understanding from the Amsoil warehouse people is that when a pro race comes to town, there is a run on Amsoil."
No self interest there? A professional race team brings their own oil and supplies with them. Gasoline is available at the track, but some teams bring that too. It’s tested of course, if it’s a sanctioned race.
 
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