Conoco-Phillips dropping some brands

[Finklejag]

I was browsing the Conoco-Phillips website. It looks like they are doing some spring cleaning of their brands. It looks like the TropArtic brand is going the way of the Dodo. The regular dino Conoco and 76 oils are being discontinued. Both Conoco and 76 synthetics are gone.

It looks like the syn-blend clones are staying. The Kendall name will be their only full synthetic oil.

 

[bmwtechguy]

By syn-blend clones, do you mean Motorcraft? What other brands are clones of this oil? Kendall is a common brand of oil offered at dealers and shops around here. Not really seen for sale in stores here.

 

[Robenstein]

No Motorcraft is marketed separate from CP.

They are cutting out a variety of product lines though. Kendall is going to be their flagship line.

 

[daves87rs]

Not surprised...but it also makes me wonder about a rumor I heard about some of Ford products going to M1.....

 

[miraCRD]

I think this stinks because the oil co. branded selections (Conoco, Phillips 66, 76, TropArtic) were often the best bang for the buck. Basically, like Exxon Superflo, Shell Formula, Chevron Supreme, etc.

So, if Kendall is going to be their premium brand, what's the "value" brand gonna be?

 

[Bryanccfshr]

Two factors I see. Impacts of ILSAC GF-5 reformulation requirments and the marketing reality of too many brands(A lesson learned from GM)

 

[miraCRD]

Originally Posted By: Bryanccfshr
...and the marketing reality of too many brands(A lesson learned from GM)


Great point. They probably did have too many brands, but to go down to JUST Kendall? I was just at their website too, and in the PCMO sections it looks like everything is discontinued except the Kendall stuff.

 

[tig1]

Originally Posted By: daves87rs
Not surprised...but it also makes me wonder about a rumor I heard about some of Ford products going to M1.....


Where did you hear this?

 

[addyguy]

I remember when I was at WM, a Pennzoil rep mentioned specifically that C-P used group II/III blends as a way to 'make' the API SM/GF-4 requirements.

So it makes sense that in moving to SN/GF-5, they would retain and 'refine' this line of products, and get rid of 'straight' conventionals.