Big Ford EV Announcement Coming Aug 11th

[E365]

 

[alarmguy]

We’ve come to accept the advertising of inexpensive EV’s yet don’t match the low base price in the media.

I hope it works out for Ford, been kicking around a pick up for a long time and I think they have an edge up on GM when it comes to trucks

 

[Torrid]

We’ve come to accept the advertising of inexpensive EV’s yet don’t match the low base price in the media.

I hope it works out for Ford, been kicking around a pick up for a long time and I think they have an edge up on GM when it comes to trucks

The bait on switch on pricing is getting old. Someone needs to break this cycle.

 

[Brons2]

We’ve come to accept the advertising of inexpensive EV’s yet don’t match the low base price in the media.

I hope it works out for Ford, been kicking around a pick up for a long time and I think they have an edge up on GM when it comes to trucks

Even when the Model 3 came out, the lower priced models didn't show up for quite a while. I have my doubts there will be a $30K version of this truck next year, if ever. And then I'm sure they'll slap on a $1500-$2000 destination charge.

The bait on switch on pricing is getting old. Someone needs to break this cycle.

Full agreement here, with the caveat that, this isn't even EV specific. Lower end models are harder to find on any vehicle.

 

[E365]

Ford just started initial production on the LFP cells for the Universal EV Platform at BlueOval Battery Park in Michigan.

“We are on track to ship electric vehicle batteries in 2026, which will make Ford the first to deliver lithium-iron phosphate (LFP) batteries in the U.S. for mainstream consumer automotive use.”



https://electrek.co/2026/06/17/ford-begins-building-low-cost-lfp-batteries-for-30k-ev-pickup/

https://www.fromtheroad.ford.com/us...ttery-park-michigan-hiring-and-lfp-production

 

[buster]

Ford Mustang Mach-E Will Not Migrate To Universal EV Platform​

https://fordauthority.com/2026/06/ford-mustang-mach-e-will-not-migrate-to-universal-ev-platform/

Meanwhile, Ford has indicated that its Universal EV Platform will be utilized for many different vehicles.

Ford bluntly replied to a question about the chance that the Ford Mustang Mach-E could migrate to the platform in the future stating "No, it will not be used for the Mustang Mach-E. This platform was built from a clean sheet to maximize efficiency." That last part heavily implies that the current Mach-E does not utilize a cost-conscious platform. That meshes well with what Ford CEO Jim Farley has recently said about its first generation electric vehicles, namely that they were designed the "wrong way." He also stated that he totally regretted the Ford F-150 Lightning, which the company stopped producing in late 2025. Globally, the company lost $3 billion on its first generation electric vehicles through the third quarter of 2025 and decided to write off $19 billion in EV assets through Q4, a decision that involved cancelling the F-150 Lightning's all-electric successor, a three row EV, and the next-generation Ford E-Transit.