The bait on switch on pricing is getting old. Someone needs to break this cycle.We’ve come to accept the advertising of inexpensive EV’s yet don’t match the low base price in the media.
I hope it works out for Ford, been kicking around a pick up for a long time and I think they have an edge up on GM when it comes to trucks
Even when the Model 3 came out, the lower priced models didn't show up for quite a while. I have my doubts there will be a $30K version of this truck next year, if ever. And then I'm sure they'll slap on a $1500-$2000 destination charge.We’ve come to accept the advertising of inexpensive EV’s yet don’t match the low base price in the media.
I hope it works out for Ford, been kicking around a pick up for a long time and I think they have an edge up on GM when it comes to trucks
Full agreement here, with the caveat that, this isn't even EV specific. Lower end models are harder to find on any vehicle.The bait on switch on pricing is getting old. Someone needs to break this cycle.
Ford bluntly replied to a question about the chance that the Ford Mustang Mach-E could migrate to the platform in the future stating "No, it will not be used for the Mustang Mach-E. This platform was built from a clean sheet to maximize efficiency." That last part heavily implies that the current Mach-E does not utilize a cost-conscious platform. That meshes well with what Ford CEO Jim Farley has recently said about its first generation electric vehicles, namely that they were designed the "wrong way." He also stated that he totally regretted the Ford F-150 Lightning, which the company stopped producing in late 2025. Globally, the company lost $3 billion on its first generation electric vehicles through the third quarter of 2025 and decided to write off $19 billion in EV assets through Q4, a decision that involved cancelling the F-150 Lightning's all-electric successor, a three row EV, and the next-generation Ford E-Transit.
Ummm...no. Ford has been trying to reduce costs. The 6.8 was dropped. The Lightning was dropped. The new vehicle is a 30K EV. A diesel series hybrid is not in alignment with what Ford has been doing lately. Diesel just costs too much. They'd faster adopt the gas EREV for HD use.22. Pages of posts, I’m not sure if it’s in here.
I’m thinking, assuming the big announcement by Ford is going to be an electric pick up with a diesel generator?
The sole purpose of the generator will be too extend driving range. It will not in any way. Be part of the drive line.
Oh, so I made a mistake. It’s not a diesel generator. It will be a gasoline generator.Ummm...no. Ford has been trying to reduce costs. The 6.8 was dropped. The Lightning was dropped. The new vehicle is a 30K EV. A diesel series hybrid is not in alignment with what Ford has been doing lately. Diesel just costs too much. They'd faster adopt the gas EREV for HD use.
Ford Mustang Mach-E Will Not Migrate To Universal EV Platform
https://fordauthority.com/2026/06/ford-mustang-mach-e-will-not-migrate-to-universal-ev-platform/
Meanwhile, Ford has indicated that its Universal EV Platform will be utilized for many different vehicles.
Oh, so I made a mistake. It’s not a diesel generator. It will be a gasoline generator.
I should’ve checked before I posted. Typically I do.
https://www.fromtheroad.ford.com/us...150-lightning-extended-range-electric-vehicle
Starting at only $120,000 !
https://fordauthority.com/2026/04/2...-and-lightning-debuts-as-all-new-erev-pickup/
I wasn’t sure if everybody knew extended range EV meant having a generator on the truck.Check the date on that article from Ford Authority.
We've known for awhile that the next gen Lightning will be EREV. Farley was on record as saying that huge batteries weren't viable in the market due to costs. Probably in response to the BT1 (Silverado/Sierra EV) and its 9,000 lb gross. I suspect Ford will change its tune eventually. GM has already said that when people go electric, they don't usually go back to gas. Future EV trucks will be more capable and more affordable, not less. And I suspect many of the people complaining about EV limitations don't actually use their vehicles for everything they claim to.
Tesla is down 20 percent in the USA.I wasn’t sure if everybody knew extended range EV meant having a generator on the truck.
As far as GM statement, that people generally don’t go back that doesn’t mean with only less than 3% of the electric vehicles on US roadways that’s the future of everything
As of right now in the United States EVsales have been down two years in a row
fresh news from GM just last week at least when this article was written
“Chevy and Cadillac scale back EV plans as GM shifts to gas”
https://electrek.co/2026/07/21/chevy-cadillac-scale-back-ev-plans-gm-shifts-to-gas/
As far as limitations, there’s no denying EVs are smaller expensive vehicles in a big country.
However, there are plenty of small vehicles that run on gasoline that electric vehicle could take his place at the right price if someone so chooses one
GM has already said that when people go electric, they don't usually go back to gas.
Would be interesting to know where they got that data point from. I went from diesel to electric and back to diesel within 6 months due to towing range. If you look at used vehicle listings, there are a TON of electric vehicles with 5,000 miles or less on them for sale.
Having said that, if I was going to buy an electric truck today it would be the Silverado specifically because it has the most range.
Personally I do not see the value in an EV powered pickup. Maybe if you were an around town carpenter type in a high gas prices area, but then again you are paying a premium for the EV drivetrain.Would be interesting to know where they got that data point from. I went from diesel to electric and back to diesel within 6 months due to towing range. If you look at used vehicle listings, there are a TON of electric vehicles with 5,000 miles or less on them for sale.
Having said that, if I was going to buy an electric truck today it would be the Silverado specifically because it has the most range.
Personally I do not see the value in an EV powered pickup. Maybe if you were an around town carpenter type in a high gas prices area, but then again you are paying a premium for the EV drivetrain.
Curious; why did you buy an EV pickup?