Been using cell phones since 2001. Every system imaginable.
Last 10 years Android and Apple at the same time. Android personal and Apple work phones. Used to prefer my Android phones over the Apple work phone.
Well, 3 years ago, career change, I stepped into the Apple world with my own XR ... never will go back to Android, since then, added a Mac mini desktop at home, MacBook Air notebook and new iPhone 11 for the wife. Also an old outdated iPad around.
For me its all about Privacy, security and honestly iPhone prices have stayed the same and gone lower compared to many Android high end phones. I no longer see them as expensive. But most of all I love the Apple Ecosystem. Lets face it, its for more discriminating people used to higher end products. There is no denying its a top quality product and on top of it, an American company, now how about that?
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Most of all, love getting the no good spying google out of my life and being able to control who is able to make a profit off my information.
Incredible what we as Americans allow in the name of free. Well, no more and no denying Apple is at the forefront of the privacy war.
Ok, here is one small ding. I do agree and so does my wife, Apple products do seem a bit unintuitive, it takes a bit of time to adjust to it. Im not sure if its a "ding" or not, just different from the Windows and Android world you are used to. Now that I am used to it, I wouldn't change it for anything, love the fact that they have really taken on the privacy thing.