Yeah, Kia listens as their sales volume over the past 6 years is looking good for a small automaker. 2010 should be a good year and with the great lineup, 2011 should easily be a record year for Kia.
The Spectra was replaced with the Forte. I think more body styles would improve the Forte sales volume. And, a Optima hatchback or station wagon would look nice. The Camry station wagon(Venza) needs some competition.
The Optima is better looking than the Hyundai Sonata.
The Sportage is better looking than the Hyundai Tucson.
I think Kia, even though a little late to the game to release new models, isn't going overboard with silly styling like some automakers are. Besides Hyundais swishy swoopy looks, Mazda's smiley face is another example of lame. And, I don't have too many positive comments on the styling of the other Asian/American subcompacts/midsized cars.
This car will do well but is battling familiar vehicles which have some heavy discounts. This, or a Camry with $4k worth of incentives, is a tough choice.