They sell Trico, Bosch and Roberk blades at work, regular Tricos are good all-around so we tend to sell the most of those. Bosch are OK, but they cost a little more, and if you are going to get the Bosch Excels, you might as well get Trico Teflons. Roberk are junky plastic blades, but they are very cheap and move rain out of your way.
I personally like the Trico Teflons, but typical blades don't work well (read: grip the glass) on my Impala. So, on cars where traditional blades don't cut the mustard, I can't recommend Trico Innovisions (or their Canadian equivalent) highly enough. They rock. Of course, I currently have to order them, as we don't stock them. Which is annoying, but given their price I imagine most people would continue to opt for regular blades.
Edit: Tricos come with little alcohol cleaning cloths, which is great for cleaning up the rubber.