Why is MaxLife Synthetic so inexpensive?

I'm still trying to decide on an ATF to replace whatever is in my E4OD at the moment and I keep coming across Valvoline MaxLife Full Synthetic with many good experiences reported and it seems to consistently cost less than other synthetic ATF. I am not trying to cheap out on ATF but neither am I looking to store perfectly good money in my transmission if I don't need to. 5 gallons to perform a complete fluid change gets a bit expensive depending on the fluid but of course it's much less than a rebuild so that's always rattling around in the back of my head. So why is MaxLife so inexpensive compared to other synthetic ATF? I guess I always am a bit skeptical of the cheapest and the most expensive bottle on the shelf whether it's ATF or bourbon.

Well I guess the point is moot as I just discovered that for some ungodly reason MaxLife cannot be shipped to Caifornia. Boy it's great being special.
LOL, try buying a showerhead from Amazon to ship to California
 
Of course not. Seems people will believe just about anything.
Wait... I think the cops are in my garage confiscating my MaxLife!!!!!
The issue at one time was a prohibition about certain recommendations.

*Please note that legislation in California prohibits Valvoline from recommending MaxLife ATF in certain applications where the viscometrics of MaxLife ATF do not match those of the official OEM specification. Valvoline therefore does not recommend the use of MaxLife ATF in these applications in California.
 
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LOL, try buying a showerhead from Amazon to ship to California
Yeah the shower head thing is ridiculous. But it's nice knowing people in other states who can help ya' smuggle in a decent shower head. Blankety-blankin' unbelievable!!

And yes I did recently find Max-Life on the shelf at a local O'reilly so I have no idea why it was listed as not available in CA. Probably an error on the website.
 
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