Originally Posted By: Reddy45
I think Pennzoil shot themselves in the foot again. When the only difference between your better oils is the word "ultra" and the price difference is about $5 retail, of course consumers will gobble up the cheaper one.
Yes, that's been my point all along. When two products share identical specifications and approvals and the same requirement of OEM OCIs, and the only differentiation is price (and marginally cleaner pistons and a different bottle colour), then people will choose by that price differentiation (since it's the only tangible difference), and it won't do the oil company any favours.