During the dark time a lot of name brands of things were out of stock so we tried walmarts great value brand, and it turns out a few things were pretty good. Like potato chips for 98 cents instead of 3 bucks. However now that they have a following there 2 bucks, so were back to the brand name stuff.
I think there trying to manage there brand just like everyone else - get people liking it and think they will continue. If so there missing the boat because the only ones that switched the first time were us cheap skates so we all switch back.