The Koreans Mean Business! (Hyundai Genesis)

[StevieC]

I think they need to continue to rebuilt the brands identity and quality perception first and this is a quicker, and IMO a good way to do it, plus they get to be cocky in their advertisements which also makes people talk about the brand. Once they have generated enough happy customers, brand loyalty will set in and the bad image of the brand will quickly begin to fade then they can really concentrate on going after the luxury market. Don't forget. 1% of the population control the worlds wealth and these are the people that buy high-end cars with a few "wanna-be, living outside my means" people buying them too. So while a profitable area the bread/butter will always be regular everyday good reliable "Take me to work, soccer practice etc." vehicles.

 

[Ben99GT]

Originally Posted By: ksJoe
They considered launching a new brand to market it under (as Toyota did with Lexus, Honda did with Acura, etc). I think not doing that was a mistake. Most others have a separate brand for their high end cars. I've not been in a Genesis, but they sound like an ideal car to launch a high end brand with.


Most of them launched their brands in a better economy than he have now. Had Hyundai sunk all that money into marketing and a new dealer network, I believe they would be really hurting right now.

 

[StevieC]

Originally Posted By: Ben99GT
Originally Posted By: ksJoe
They considered launching a new brand to market it under (as Toyota did with Lexus, Honda did with Acura, etc). I think not doing that was a mistake. Most others have a separate brand for their high end cars. I've not been in a Genesis, but they sound like an ideal car to launch a high end brand with.


Most of them launched their brands in a better economy than he have now. Had Hyundai sunk all that money into marketing and a new dealer network, I believe they would be really hurting right now.



+1

 

[rationull]

Originally Posted By: StevieC

Here is the V8 4.6 Litre Genesis engine not in the coupe:
(Best picture I could find...)


Doesn't look like a V8 to me

That's the 2.0 turbo 4 from the base Coupe. The first picture you posted was the 3.8 V6 from the higher trim Coupe and the lower trim sedan.

 

[StevieC]

It was on a site that said V8... the one I seen in the dealership had the plastic cover over it so I couldn't see what it looked like... If you can find a picture, post it...

 

[rationull]

I don't have any to post but I think you can find some by searching for "Hyundai Tau V8" or similar. Cover or not, you can tell that one's an I4 because they're only 1 valve cover and there are 4 coil packs on top. Plus you've got all that nice heat shielding and that big pipe for the turbo.

 

[StevieC]

4 Coils can be used for a V8 if they are splitting 2 cylinders off one coil. Seen that before... But the heat shielding was a good point and to be honest I didn't look all that closely... I was kinda distracted by the "Bring it" picture...

I'm not really worried about posting the pic...

 

[rationull]

Definitely, I enjoyed the pic!

Fair point about waste spark designs (sharing coils) but in that case the coils wouldn't be on top of the plugs.

 

[StevieC]

True...

K... Going to get a coffee from the kitchen now! hehehe

 

[ksJoe]

Originally Posted By: Ben99GT
Originally Posted By: ksJoe
They considered launching a new brand to market it under (as Toyota did with Lexus, Honda did with Acura, etc). I think not doing that was a mistake. Most others have a separate brand for their high end cars. I've not been in a Genesis, but they sound like an ideal car to launch a high end brand with.


Most of them launched their brands in a better economy than he have now. Had Hyundai sunk all that money into marketing and a new dealer network, I believe they would be really hurting right now.



Excellent point. Since they considered it, I wonder if this why they decided against it.

 

[asiancivicmaniac]

Since Hyundai pretty much have two brands, Kia and Hyundai, maybe they are redefining Hyundai as the higher end line and leaving Kia as the line for regular cars. I have always thought of Kia as being a level lower than Hyundai but they seem to each carry the exact same car with a slightly different skin. Sometimes it seems like there aren't differences between the two brands.

 

[StevieC]

I found the same thing... Not sure what they are doing at this point because both brands seem to have a similar line-up with the exception of the Genesis & Veracruz higher end vehicles...

Will be interesting to see what they do. I know my mom's Kia is just as well built as my Hyundai!

 

[VK56VD]

Was the one you drove a V6 or V8?

 

[StevieC]

V8

 

[Liquid_Turbo]

Not sure why the Genesis Coupe was named that way.. completely different car than the luxury sedan.

I believe we are seeing the "transition" of Korean cars into the upper echelon of the auto industry. We witnessed this in the 70s and 80s with the '[censored] japanese' cars started becoming the force they are today.

Chinese cars are at the Hyundai Pony (of the 80s BOY did early Hyundais suck.) stage right. Still got a long way to go.

Check out the coupe in the hands of Rhys Millen
http://www.youtube.com/watch?v=LGjQ__10Vzs

3.8V6 RWD? Sign me up!
PS. StevieC it's no secret you love Hyundai and hate the Big 3. LOL. That's ok. I feel the same way, except with Honda.

 

[GMBoy]

Funny. Nice car and no comments about durabilty/reliabilty. If this were an American car.....you bashers wouldn't even give it the benefit of the doubt.

 

[rationull]

Seriously? Do we really need to do that to this thread?

 

[asiancivicmaniac]

Originally Posted By: GMBoy
Funny. Nice car and no comments about durabilty/reliabilty. If this were an American car.....you bashers wouldn't even give it the benefit of the doubt.


Well, Hyundai has won some awards recently for their cars. And their newer cars seem to be good values. Hyundai improved itself in 2 decades. American cars (I don't mean trucks), although they're good now, took a while. I have to say, there were few American cars in the used car market that I actually wanted to buy when I went car shopping recently.

 

[Kernel Potter]

Originally Posted By: asiancivicmaniac
Originally Posted By: GMBoy
Funny. Nice car and no comments about durabilty/reliabilty. If this were an American car.....you bashers wouldn't even give it the benefit of the doubt.


Well, Hyundai has won some awards recently for their cars. And their newer cars seem to be good values. Hyundai improved itself in 2 decades. American cars (I don't mean trucks), although they're good now, took a while. I have to say, there were few American cars in the used car market that I actually wanted to buy when I went car shopping recently.


GM has also won some awards recently and many are excellent values so can't we all start gushing about GMs like they're G0ds gift to the auto industry - just like Hyundais are, and stop all the negative garbage?

 

[asiancivicmaniac]

Did miss the part where I said "they're good now"? Honda is God's gift to the auto industry, lol. I personally think that there is more to improve on in GM cars. But that would be going off topic since this thread is about the Hyundai Genesis.