Propflux01
$100 Site Donor 2025
Originally Posted By: 82DMC12
Honesty has nothing to do with it. Toyota started a new brand because that's what their market research said to do. It was good business - not because of some inherent problem with Toyota as you insinuate. The Lexus success was a case study in a business text book I used in college.
Honda did the same thing with Acura a couple years earlier, and Nissan with Infiniti later. You could make the same arguement for Cadillac during much of the time GM has had it.
If Hyundai is so honest, ask them where they got THEIR fancy grill from....
Andy
And why did their market ad tell them to do it? again, because no one would pay 2X more for a "Toyota". So Again, rebadge it, stick a new grill on on it, kiss a customers arse more, and Viola! you have a "Toyota" that rich people will drive! (Using Toyota For Illustration purposes only, you can use other manufacturers as well.)And I am not insuating Toyota has a problem, I am merely debating the point that in order for them to get 2x the value of a car, they needed to come up with a new name for basically the same quality car with more bells and whistles..
As for the grill, do you really want to go there when it comes to 'borrowing' designs?
Honesty has nothing to do with it. Toyota started a new brand because that's what their market research said to do. It was good business - not because of some inherent problem with Toyota as you insinuate. The Lexus success was a case study in a business text book I used in college.
Honda did the same thing with Acura a couple years earlier, and Nissan with Infiniti later. You could make the same arguement for Cadillac during much of the time GM has had it.
If Hyundai is so honest, ask them where they got THEIR fancy grill from....
Andy
And why did their market ad tell them to do it? again, because no one would pay 2X more for a "Toyota". So Again, rebadge it, stick a new grill on on it, kiss a customers arse more, and Viola! you have a "Toyota" that rich people will drive! (Using Toyota For Illustration purposes only, you can use other manufacturers as well.)And I am not insuating Toyota has a problem, I am merely debating the point that in order for them to get 2x the value of a car, they needed to come up with a new name for basically the same quality car with more bells and whistles..
As for the grill, do you really want to go there when it comes to 'borrowing' designs?