Originally Posted By: sicko
Does anyone think that the higher price might be part of a planned marketing move? Start higher, then drop it down so suddenly people are more okay with the price b/c it isn't as high as it used to be?
I mean look at Castrol Edge, wasn't it like $36 for a 5 quart container when it first came out, now it's like $26 (don't know the actual prices). I can't imagine that the marketing or sales department would actually believe that people would buy it for the price that it first came out at, but suddenly the price drops and people seem to be all over it even though it's more than PP, Valvoline SynPower, or even regular M1.
Just a thought
It's like ANY new product.
Once a new product hits the market, it cost more money.
The company has spent A LOT of time, man power, and cash on research and development. It is costing Shell more money to make this oil since they just started. Not to mention all of the marketing. Just choosing the bottle color and design probably cost more than a small aircraft.
Once Shell has their marketing out, the start up cost is paid for, and the cost of making the oil levels off, they will settle on a steady price point.