I agree - but the small changes that can have macro benefit are ignored - tire pressure checks for everyone would save far more than this viscosity change. Cheaper. More effective.
Lowering speed limits (unpopular) actually works to save fuel - or perhaps, enforcement of existing limits? Fuel consumption improvements by slowing traffic from 85 to 65 would be an order of magnitude larger than this fuel economy savings.
Timing traffic lights, better routing, HOV lanes, etc. to manage traffic would be much bigger than this.
I just don't see the benefit of a 1.1% fuel economy gain, even system wide, when much larger gains are achievable. Can we focus on the big gains before noodling down to the tiny gains?