I think this new oil has missed the appropriate price point. Talking in rough numbers, Mobil 1 is about $25 for 5 quarts, and Mobil 1 EP is about $30 for 5 quarts. This latest oil is about $50 for 5 quarts.
The common BITOG wisdom is Mobil 1, at $5/quart is good for about 10,000 miles. Mobil 1 EP, at $6/quart is good for about 15,000 miles. This is a relatively small cost increase for 5,000 extra miles. But, to add 5,000 more miles, it costs you $10/quart, or an extra $4/quart. I don't think it will sell unless their Annual Protection oil is within $5 of the price of Mobil 1 EP, both for 5 quart bottles.
Plus, the M1 AP bottle says to follow your maintenance schedule in your owner's manual to ensure your vehicle operates safely and reliably.
Most owner's manuals don't advocate 20,000 mile oil change intervals.
I'll be watching for this new oil on sale.