New Fram Ultra Media?

[mphilleo]

Whoever that is from Fram Tech Hotline is wrong in the description of the media. The old wire backed media was also dual layer. And the new media is not a dual layer synthetic media. It's a shame that people working in company customer service positions don't know the technical details they should know to hold such a job.

I'd be tickled if any or all of the filter producers took you on as a tech line training consultant.

 

[spiderbypass]

Whoever that is from Fram Tech Hotline is wrong in the description of the media. The old wire backed media was also dual layer. And the new media is not a dual layer synthetic media. It's a shame that people working in company customer service positions don't know the technical details they should know to hold such a job.

The real question is: is the person from Fram Tech Hotline wrong due to lack of knowledge or a purposeful reframing of the answer to mislead the consumer..

 

[RedSpider]

All I can add to all of this is, I used to sing from the highest mountains my praises of the Ultra, but with the new media... after tearing apart the last one I took off one of my Mazdas, I have purchased my last Ultra. The media was easy, and I mean ridiculously easy, to tear. Like I was tearing nothing more than a thick paper towel. None of the pleats were torn, but they were pretty wavy, and just gently pushing on any of them produced a tear at the ends. No thanks, they had a great product before, now its just a meh product riding high on its previous reputation.

I know the efficiency isnt as good as some, but I'll probably be moving on to either Purolator Boss or a Microguard once the next oil change is due on that car. Ultras were so good before, I absolutely hate when companies screw up such good products.

 

[drtyler]

Whoever that is from Fram Tech Hotline is wrong in the description of the media. The old wire backed media was also dual layer. And the new media is not a dual layer synthetic media. It's a shame that people working in company customer service positions don't know the technical details they should know to hold such a job.

It could be that particular part number that was being referenced. The South Korean version with white media may have been single layer synthetic.

Not sure they should have referred to the latest media as “true dual layer media with two layers of synthetic media” though.

 

[demarpaint]

I have about six of the Korean made filters remaining in my stash. When the time comes I hope Fram straightens this out, or I look for something else. A Purolator filter is definately not in the cards.

 

[JRHAWK9]

I just looked at my Fram Titaniums and they are made in the US.

 

[NashNative]

The real question is: is the person from Fram Tech Hotline wrong due to lack of knowledge or a purposeful reframing of the answer to mislead the consumer..

These are probably hourly employees that don't come from a technical background. The type of person you hire for a technical support hotline isn't coming into the job with an engineering or technical background...their staffing someone to field phone calls and emails. Just the nature of what it's like in this industry, good or bad.

 

[Brons2]

Isn’t Brazil a very important market for VW and Ford? A lot of the aftermarket for older VWs is from Brazil. I think Carlos Ghosn spent time in Brazil with either Michelin or Renault.

From my mostly anecdotal observations - VW and Ford? Not really. We go pretty often, GM is big, Chevy is the highest volume brand. Stellantis has a pretty good presence between Jeep, Fiat and the French brands. Don't see very many Fords there. VW is around, but they are positioned as a premium brand there with resulting lower volume. I see more BMWs than VWs around Sao Paulo state. Plenty of cars from the Korean twins as well.

There are multiple auto plants visible along the freeway between Sao Paulo and Rio. Most manufacturers produce vehicles in Brazil due to the high import duties.

If you take the BR-116 instead of the Ayrton Senna tollway you will also pass close by the Embraer factory.

 

[NashNative]

These are probably hourly employees that don't come from a technical background. The type of person you hire for a technical support hotline isn't coming into the job with an engineering or technical background...their staffing someone to field phone calls and emails. Just the nature of what it's like in this industry, good or bad.

*they're