Mobil's New AFE Oils?

[BTLew81]

Saw that these are going on the shelves at my Wally, in 0-30 and 0-20. What's "new" about this oils? More PAO? Just curious!

 

[dwendt44]

The label is 'new and improved'.
THAT'S IT!

 

[buster]

Same formula, just promoting the fuel economy benefits of "0w" oils. They were the first to have a 0w20, but consumers didn't think you could use it in place of a 5w20.

 

[99]

It's the mid to late 90s all over again!

 

[Steve S]

AFE sounds like an Amsoil product.

 

[Cutehumor]

great to have mobil 1 0w-20 back on the shelves, good mix for my m1 15w-50

 

[98LSC32V]

Originally Posted By: Cutehumor
great to have mobil 1 0w-20 back on the shelves, good mix for my m1 15w-50


Why mix at all, why not just run something like Mobil 1 0w-40?

 

[addyguy]

..cause he blends it with his stash of cheap M1 15W-50 so it doesn't go to waste!

 

[RWEST]

How can something be both "new" AND "improved"?

From deven's post today in the Humor section https://bobistheoilguy.com/forums/threads/9-things-i-hate-about-everyone.84646/ - 'Which is it? If it's new, then there has never been anything before it. If it's an improvement, then there must have been something before it, it couldn't be new.

 

[buster]

It's new marketing. The general public isn't familiar with "0w" oils. More are now, then in the past. People wouldn't use a 0w-20 M1 that met Ford specs so they made a 5w20 and took the other off the market. They are trying to push the 0w oils for slightly better fuel economy. Makes sense in today's world.

 

[98LSC32V]

Makes a lot of sense marketing wise with gas prices the way they are. Most people are scared of 0w-20 or 0w-30 thinking they are thinner than 5w-20 and 5w-30 respectively when the truth is they are only thinner when the oil is cold but when it's at operating temp, the 0w weight oils are typically thicker.