Originally Posted By: Johnny
Originally Posted By: sayjac
"Mobil Super Synthetic outperforms our conventional and synthetic blend motor oils."
I'll be interested in the price point on the MSuper Syn. Also, whether it will be stocked at Wally. MC 7500 didn't last long at Wally, wasn't price competitive with oils like Motorcraft Syn Blend, even though it 'may' have had a higher syn percent.
Price and availabilty will be something to watch on this product, imo.
If they put that on the shelf at Walmart with the way that label is worded at a decent price point, they will kill their regular Mobil 1 sales. It will have the reverse effect that Ultra did on Platinum.
Hadn't thought about that, but I believe you are correct. Wally folks/buyers see Super Synthetic along with a lower price than M1 next to it, the SS moves off the shelves at the expense of M1. Not for discerning Bitogers perhaps, but the average Joe at Wally is seeing price first with the words Mobil Super and synthetic.
Another reason to watch if Wally opens a slot for it, and/or if XOM lets it go there.