With all this advice about how it's good for the engine to run up to max power (which I agree with, so long as certain conditions are met), it's worth mentioning that most car engines are not designed to produce their max power for continuous lifecycle operation. For example, that wankel twin turbo that I mentioned ('95 RX-7) would get heat soaked, cut boost and lose power if you drove it HARD in 2nd gear for more than 10-15 minutes. Those motorbikes were the same, as is my '14 Mazda 3. And heat soaking is not the only issue. The bottom line is that while it's good to do this occasionally, even regularly, it's not good to operate it like this all the time.
There are exceptions, some engines designed to operate at 75% or more of their rated power continuously. More often seen in boats and aircraft, and perhaps commercial diesels in big trucks. Less often in passenger cars.