I shared that sentiment for a long time. I tried to drink the stuff, but never liked it.
Then I started my second job. My department was in a separate building from Corporate HQ so we had one of those 30-cup coffee urns in the break room and there was a supervisor who opened the place around 6AM so he'd make the first pot. I don't know what he did to the coffee, but it was good stuff and that's when I got hooked.
Keurig for the win, once I found Barista Prima Italian Dark Roast, never looked back. A splash of half and half and a level teaspoon of real sugar and I'm good to go.