Below is a conversation that ensued after having asked them about the color of the fluid. The thread starts at the bottom and works up.
In my estimation, the response is kind of vague, but that may be for potential liability concerns. Don't know.
I would really appreciate peoples' take on the it.
-----------------------------------------
Hello,
Many thanks for your response.
I understood.
We recommend a complete flush of the existing fluid prior using Idemitsu ATF Type M in your vehicle for protection and better performance.
Should you have any question regarding this e-mail, please let me know.
Kind regards
Thomas Khondaker
Product Manager - AMO/OES
Cell: +1-248-709-1785
Idemitsu Lubricants America Corporation
From:
Sent: Monday, November 9, 2020 9:41 AM
To: Khondaker, Thomas <[email protected]>
Subject: RE: ATF Type M color
Thanks for the response. But now your telling me that my simple drain and refill with your product could have have a negative effect on my transmission? I can assure you that no one would have an understanding that they should not mix your product with the actual Mazda fluid, by virtue of seeing a different color.
-------- Original message --------
From: "Khondaker, Thomas" <[email protected]>
Date: 11/9/20 9:24 AM (GMT-05:00)
To:
Subject: ATF Type M color
Hello
Many thanks for reaching us with your query.
Your point is really interesting. We understand if Idemitsu ATF Type M color is dark blue like Mazda Genuine ATF M5 then the consumer will have peace of mind that he is using the same OE fluid.
I would like to note here that Idemitsu ATF Type M chemistry technology is not same as Mazda Genuine ATF M5. Thus a mixture of those two products would not guarantee the performance and protection for your vehicle.
To help the customers for differentiating Idemitsu ATF Type M from genuine ATF M5 the oil has been dyed as Red.
Should you have any question regarding this e-mail, please let me know.
Kind regards
Thomas Khondaker
Product Manager - AMO/OES
Cell: +1-248-709-1785
Idemitsu Lubricants America Corporation
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
FROM:
To Whom It May Concern:
I was curious as to why Idemitsu dyed the Type M red. The Mazda branded MV fluid is dark blue. Typically, the aftermarket keeps to the color of the factory fluids. Same for items such as coolant.
In my estimation, the response is kind of vague, but that may be for potential liability concerns. Don't know.
I would really appreciate peoples' take on the it.
-----------------------------------------
Hello,
Many thanks for your response.
I understood.
We recommend a complete flush of the existing fluid prior using Idemitsu ATF Type M in your vehicle for protection and better performance.
Should you have any question regarding this e-mail, please let me know.
Kind regards
Thomas Khondaker
Product Manager - AMO/OES
Cell: +1-248-709-1785
Idemitsu Lubricants America Corporation
From:
Sent: Monday, November 9, 2020 9:41 AM
To: Khondaker, Thomas <[email protected]>
Subject: RE: ATF Type M color
Thanks for the response. But now your telling me that my simple drain and refill with your product could have have a negative effect on my transmission? I can assure you that no one would have an understanding that they should not mix your product with the actual Mazda fluid, by virtue of seeing a different color.
-------- Original message --------
From: "Khondaker, Thomas" <[email protected]>
Date: 11/9/20 9:24 AM (GMT-05:00)
To:
Subject: ATF Type M color
Hello
Many thanks for reaching us with your query.
Your point is really interesting. We understand if Idemitsu ATF Type M color is dark blue like Mazda Genuine ATF M5 then the consumer will have peace of mind that he is using the same OE fluid.
I would like to note here that Idemitsu ATF Type M chemistry technology is not same as Mazda Genuine ATF M5. Thus a mixture of those two products would not guarantee the performance and protection for your vehicle.
To help the customers for differentiating Idemitsu ATF Type M from genuine ATF M5 the oil has been dyed as Red.
Should you have any question regarding this e-mail, please let me know.
Kind regards
Thomas Khondaker
Product Manager - AMO/OES
Cell: +1-248-709-1785
Idemitsu Lubricants America Corporation
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
FROM:
To Whom It May Concern:
I was curious as to why Idemitsu dyed the Type M red. The Mazda branded MV fluid is dark blue. Typically, the aftermarket keeps to the color of the factory fluids. Same for items such as coolant.